The presence of Juventus at the Milan Design Week is part of a wide array of initiatives, projects, and radically innovative brand experiences, of which football will always be the origin, but never the limit.
These new expressions and experiences support Juventus’ transformation from a sports brand to an identity brand that engages with completely new markets and audiences, including the global design community.
Architect David Rockwell ( the 2016 Tony Award scenic design category winner ) was the International Interior Design Association Keynote speaker at Neocon 2016 this week,
David was the 1998 American Designer of the Year, and his firm has won many Interior Design Awards over the past few years. His prolific career has included interiors for numerous hotels, restaurants and award winning theatre sets.