Magis presented its new collections at the Salone del Mobile 2019, with a space which embraced visitors in a sensation of serenity and sharing.
For the 2019 edition of the Salone del Mobile di Milano, Magis continued their exploration of the three-dimensional world of Magis where the concept of the stand focused on the close relationship between space and design objects.
Like last year, they kept on exploring contemporary expressions, spaces and volumes with reference to classic architecture.
Magis particularly looked to Palazzo Ducale and Venice, so that the dominant colour of the Magis booth is the colour of water around Venice with its great impact on the city.
The idea for this new concept, curated by Swedish Studio Note in its second year of working with Magis, is the welcoming classical architecture of the inner courtyards of the traditional Italian palazzo, more specifically Palazzo Ducale in Venice, and of the cloisters.
A pursuit of visuals and volumes back in time, through fascinating architectural arrangements around a central courtyard, a generous and inviting space for socialising, yet at the same time intimate and protective, interpreted as the ideal place today for sitting, talking and exchanging ideas or simply taking a break.
All around is the colour of water, the unifying element of the lagoon city, which becomes the dominant colour of the stand and its evocative atmosphere.
Magis 2019 New Products
design Gilli Kuchik & Ran Amitai
In 2017 Eugenio Perazza requested that Gilli Kuchik & Ran Amitai design a light weight magnesium chair which expresses the unique qualities of magnesium.
With this brief in mind they set out to design a chair that would be right for magnesium in both shape, structure and function.
After a comprehensive exploration of the magnesium’s properties and manufacturing possibilities, they decided that they wanted to deal with stacking as a main idea, because due to the magnesium’s lightweight we thought that the best expression of it lightness in the context of a chair is to design a chair that is intended to be picked up.
The aim was to design a long-lasting, sustainable, and elegant magnesium chair that would be the “go to” chair for cafes and restaurants, public spaces and residential spaces that needed the versatile functions offered by a light weight stacking chair.
The goal of the design was to design a chair that would be comfortable, light-weight, compact and most importantly have the ability to infinitely and tightly stack upwards.
Because we wanted the chair to fit for both residential and public environments, we designed the stackability to be discreet as possible. In addition, because we wanted the chair to be visually fit for indoor as well as outdoor, we wanted to find alternatives to element that are specifically identified with outdoor chairs such as draining holes.
For this reason, we designed the seat so that water cascades to the openings in the backrest and eliminate the need of the draining holes in the seat.
The project is a result of a fertile collaboration between Magis and our studio.
design Jasper Morrison
The new chair Plato designed by Jasper Morrison is a rigorous, minimalist chair that is also versatile and sturdy, and well-suited for both indoor and outdoor settings.
Understated and with a neoclassical inspiration, hence the name that references one of the pillars of ancient philosophy, the Plato chair is the manifestation of a perfect balance between form and function, able to harmonise the various living areas, in particular the outdoors.
design Stefan Diez
Costume for Magis is Stefan Diez’ take on a modular sofa system with a strong emphasis on family-friendliness and sustainability.
The key component at the core of Costume is a 4mm thin structure made from recycled and recyclable Polypropylene: its integrated, refined details give the sofa’s dress a tight and perfect fit.
Thanks to the elastic loops hooked into the bottom, the sofa can be dressed and undressed by the owner at any time for washing or replacement.
The modular system consists of one single unit, which can be interlocked in various constellations or extended with armrests, according to individual preference.
Embedded pocket springs ensure outstanding comfort, while minimizing the use of ecologically problematic synthetic foam.
All parts are separately replaceable, maximizing the sofa’s lifespan.
design Brogliato Traverso
The circle, an archetypal elementary geometric shape, marks the boundaries of the empty space that characterizes the Lost lamp.
As if sucked into a black hole, every subjective style and technical aspect disappears, leaving in their wake only the silence of the central void.
Surrounded by its refined, consistent light, which makes it suitable for any setting,
Lost is a neutral lamp with a strong identity, whose distinctive feature is essentialism.
The main characteristic of LOST lamps, the void inside a circular 2 cm thick light source able to emit more than 4000 lumen, lies in the special flexible support onto which 1400 LED lights have been assembled.
This technology has allowed continuous, even uniform light to be created along the lamp’s entire external perimeter, which can also be dimmed.
The table version, instead, features the use of a proximity sensor, which exploits the electromagnetic capacitance of the human body, making it possible for the user to control the light by interacting with the central void.
By inserting a hand inside the circle in fact the light can be switched on or off or dimmed, without there being a single sensor or button in sight.
design Ron Gilad
Swing is a low profile, playful and versatile barrier.
This room divider provides a temporary partition that creates privacy or sub spaces and can be easily opened and closed thanks to the central pivot.
design Ronan & Erwan Bouroullec
The Officina collection explores a new creative language through the ancient fabrication process that is iron forging.
Throughout history, this technique has been used to create an infinite number of everyday objects and decorative artefacts.
This year we see a new chapter in this captivating story, with the presentation of a low table and a bench, which will be available with in different dimensions and materials.
These products feature all the distinctive wrought iron structure, once again bringing the allure of a raw material handed down through the centuries: alive, with those slight imperfections that make each item in this collection unique, with a profoundly refined and elegant spirit.
design Marcel Wanders
These new chairs are more than an extension of the Troy collection. They are an extension of possibility.
They expand the functionality of space, bringing more comfort to more places. They create more opportunities for people to relax while their spirit is uplifted.
Lowering the height of this version of the chair and making it padded and upholstered, allows it to physically and aesthetically fit into more spaces.
It allows for more versatility and combination. With and without special armrests it creates more usable space within a residence or hotel setting
design Jerszy Seymour
The Bureaurama collection designed by Jerszy Seymour is conceived for a dynamic and constantly evolving workplace and is a new way of seeing the office as a space that is functional and shared, yet freely customisable.
First came the tables and stools, whose graphic, essential lines break the schemes of monotony, bringing a breath of lightness to the workplace.
This year we are also presenting a bookcase that makes it possible to configure even smarter solutions for work or socialisation, becoming a hub for exchanging new ideas and new visions.
design Inga Sempé
The Volentieri project came into being after visiting, with Eugenio Perazza, a family run Venice firm which has invented its own technique for producing tufted rugs on an industrial scale.
With them, I wanted to make simple, quiet and almost neutral rugs, lit up by slim, bright and luminous bands like neon strips.
Volentieri is a collection of rugs available in standard sizes and which can also be made to measure.
There are two models: Cornice, which appears as an overlapping of two rugs, one on the other, and Finestra, which appears instead as three overlapping rugs. This creates a very characteristic shape yet one which is easy to use.
In each of them we find a group of weaves and yarns of a different type: weaving both in velvet and bouclé and shiny viscose on matte linen.
Cornice is made up of two squares of matte linen in bouclé outlined by an edge in shiny viscose velvet.
On the Finestra model, however, rectangles of thick and very soft viscose velvet are separated from each other by slim lines of linen and viscose with a bouclé weave.
design Eero Aarnio
Created by Eero Aarnio, master of Scandinavian design culture and innovator on the international scene ever since the sixties, Puppy is a little dog as imagined by the great designer, whose aim was to see through children’s eyes when they draw puppies.
A head, a body and legs: essential, rounded shapes that come to life in a friendly, playful, durable and colourful object, ready for endless moments of play and fun, both in the house and out of doors.
Puppy comes and in four different sizes, all made to measure for children, their tastes and their spaces, and now also in an XS version, made this time of standard injection-moulded polypropylene and available in five brand new colours.
design Konstantin Grcic
Perfectly in line with Magis’s essence, courage and spirit, the a mule has for years been the emblem of Magis for its essence, courage and spirit.
In 2016 the mule was named Ettore (Hector), like the Homeric hero and turned out a real mule, its legs firmly on the ground, determined and strong, but also loveable and playful.
This year Ettore is also a key ring, an essential but refined object, made of stainless steel with a special black wash finish, reminding us another time of the mule and also Magis essence.
MAGIS = Designs without boundaries from an Italian company.
Established in 1976 in the north east of Italy by Eugenio Perazza, Magis is now a prominent lodestar in the design world, whose success is based on the desire to provide a broad swathe of users with access to high functional and technological quality products, developed in partnership with major international designers, with a vision of the resulting products that is ethical and poetic as well as aesthetic.
Konstantin Grcic, Ronan & Erwan Bouroullec, Jasper Morrison, Marc Newson, Ron Arad, Naoto Fukasawa, Marcel Wanders, Stefano Giovannoni, Philippe Starck, Zaha Hadid and Thomas Heatherwick are just some of the designers that have worked with Magis, creating a vast collection of pieces, each with its own story to tell and its own character to express, be it in domestic settings or collective spaces.
Magis products are dedicated to their international public (exports account for some 85% of production), and are all 100% “Made in Italy”: a guarantee of high quality, in line with the firm’s tradition, which has developed from its craftsmanship and cultural roots, through the evolving styles and industrial growth of the eighties and nineties, and continues to comprise one of the company’s greatest and most valuable assets.
About Note Design Studio
Note is a Stockholm-based studio of design founded in 2008 working within the fields of architecture, interiors, products, graphic design and design strategy.
Creativity is about searching for what is missing, to constantly realign thoughts and expressions to find that moment of insight when everything clicks.
At Note we collaborate intensely, with personal passion and our design disciplines – interior, product, graphic, architecture, and strategies – to share our insights with the world.