For Milan Design Week 2019, the Magis Showroom in Corso Garibaldi 77 presented a set curated by Note Design Studio and dedicated to Plato – the beautiful new, die-cast aluminium chair designed by Jasper Morrison
Plato is a rigorous, minimalist chair that is also versatile and sturdy, and well-suited for both indoor and outdoor settings.
Understated and with a neoclassical inspiration, hence the name that references one of the pillars of ancient philosophy, the Plato chair is the manifestation of a perfect
balance between form and function, able to harmonise the various living areas, in particular the outdoors.
” As a rule, special things are less useful than normal things “……. Jasper Morrison
This statement perfectly sums up his guiding principle for developing design projects, which is to create objects that are not “extra-ordinary”, but rather, “super-normal”.
“ A fully recyclable chair, with extruded aluminium legs and a die-cast aluminium shell: a technology that enables us to create shells that are both slimmer and stronger than their plastic counterparts.
There will also be an optional seat cushion, as well as a version with armrests ”……………. Jasper Morrison
About Jasper Morrison
Jasper Morrison was born in London in 1959
He graduated in Design at Kingston Polytechnic Design School, London (1979-82 BA (Des.)) and The Royal College of Art for Postgraduate studies (1982-85 MA (Des.) RCA).
In 1984 he studied at Berlin’s HdK on a Scholarship.
In 1986 he set up an Office for Design in London.
Today Jasper Morrison Ltd. consists of three design offices, a main office in London and two branch offices: one in Paris (opened 2002) and one in Tokyo (opened 2007).
Services offered by Jasper Morrison Ltd. are wide ranging, from furniture to tableware and kitchen products, to lighting, electronics and appliance design, designs for public space and more recently watches, clocks & shoes.
In 2005, he founded Super Normal with Naoto Fukasawa. June 2006 saw the first Super Normal exhibition in Tokyo.
In 2009, the Jasper Morrison Limited Shop opened in London, and in 2011 his webshop was launched.
He has clients across the globe, all leaders in their individual fields they include: Magis, Alessi, Camper, Cappellini, Flos, Rado Watch, Rosenthal, Rowenta, Samsung Electronics, Sony Design, Vitra, etc.