Why Minotti … is Minotti !

minotti video

The extraordinary experience of Milan’s Salone del Mobile in a 9-minute video.

A one-of-a-kind opportunity to have a second look at the striking stand installation – a veritable exercise in style – and a report with a host of details from the 2012/COLLECTION by Rodolfo Dordoni.

Non-conventional editing and movie-style approach with alternating scenes of the stand and of products and photos in black and white, showing meetings and conversations with the various guests who came to the event. A “spy story” showing the members of the Minotti family, and the customers, experts and journalists who lingered at the stand, mightily enthusiastic about the new collection.

PS look out for small cameos from dedece’s design tourists – Tim and Michael

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