Fendi “Hand Made For The Future” @ Milan Design Week 2011

Fendi “Hand Made For The Future” @ Milan Design Week 2011

For Milan Design Week 2011, Fendi presented the first Italian viewing of their project, ‘Fatto a Mano for the Future’ / Hand Made for the Future, featuring the performances of UK designer Rowan Mersh, Italian artist Nicola Guerraz, Italian sculptor Sandro del Pistoia, and Fendi artisan Federica Antonelli.

The live design performance series invites artists and designers to join a Fendi craftsman in creating sculptural objects using discarded materials from the fendi production process, as a conceptual illustration of the interactions that take place between designers and artists, production and tradition, and creators and materials.

rowan mersh

Rowan Mersh offers insight into his project, that also provides context for the ‘fatto a mano’ series as a whole: ‘the collaboration represents a manifestation of two apparent opposites:  of heritage and future, of tradition and experimentation, of fashion and design, and emphasizes a deep affinity between creativity and functionality.

You can see the others artisan works   …..   after the jump here

Nicola Guerraz, Federica Antonelli, Rowan Mersh, Sandro del Pistoia

nicola guerraz

Nicola Guerraz’s piece ‘3D selleria scribbles’ features five pieces of copper tubing, which are covered with leather that is stitched together by Federica Antonelli during the exhibition. guerraz then bends and transforms the pieces into ‘tangles’, inside of which will be planted a tillandsia air plant.

Sandro del Pistoia

In his sculpture, Sandro del Pistoia covers small wooden frameworks with leather, suggesting the foundation of Fendi creations through a modular installation capable of growing in any number of directions.

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