“Di Vaso in Fiori” @ Milan Design Week 2011

“Di Vaso in Fiori” @ Milan Design Week 2011

The flower vase, an object that is increasingly explored and reinterpreted by designers, architects and artists, was the protagonist of the first cover of Inventario, the editorial project promoted and supported by Foscarini, directed by Beppe Finessi.

Today, over 50 vases decorated by a master flower-arranger will give life to “Di vaso in fiore”, an exhibition over a month long at the Poldi Pezzoli Museum.

This is an important event for Foscarini, which confirms its commitment to promoting creativity, research and innovation through internationally important cultural initiatives, like the Venice Art and Architecture Biennale, which the company has sponsored since 2008.

@ Poldi Pezzoli Museum

The Poldi Pezzoli Museum opens its doors to the design world, on the occasion of the 50th edition of the Salone Internazionale del Mobile, with the show “In a Flower Pot” – “Inventory between nature and design” , from April 7 to May 9, 2011.

The exhibition, curated by Beppe Finessi , is a reflection on that, the flower pot, in which each designer has tried to confront and that is why, through a cleverly constructed selection of pots, you can sort a list, inventory precisely those which can be regarded as the protagonists of the design of the Third Millennium.

In recent years, the flower pot has become increasingly an object extraordinarily investigated by designers, architects and artists, all interested in rediscovering, re-read and re-enacting a type that affects the lives of all of us in our daily lives, and our privilege and pleasure to live with some of the “products” of nature’s most exciting: the flowers, with their exceptional beauty, full of colors, scents and matter.

On display about fifty vessels: among others, works by Lorenzo Damiani, Florence Doleac, Marco Ferreri, Freshwest, Alexis Georgacopoulos, Martí Guixé, Massimo Lunardon, Fabio Novembre, Donata Paruccini, Cédric Ragot, Tina Roeder, Adrien Rovero, Denis Santachiara, Robert Stadler, Paul Ulian, Vedovamazzei, Guido Venturini, as well as some creations “historic” by Bruno Munari, Ettore Sottsass, Angelo Mangiarotti, Alessandro Mendini and Enzo Mari.

The vessels on display will include specimens of flowers, the fruit of research company Tearose . The objective of Alessandra Rovati Vitali , artistic director of Tearose, is to live the art of flower, which in turn communicates with the design.


Inventorie is half book and half magazine like.

Written in Italian and English, inventory is divided into 19 chapters (the next number will start from the twentieth and so on), the cover is already an article, namely a first inventory front and back , which holds an selection of flower pots designed by artists and designers including Marcel Wanders , Denis Santachiara , Marti Guixé .

Moreover, “the contents do not age going through the 160 pages is not advertising, which makes inventory more like a book “said Beppe Finessi, who defines Foscarini ‘corporate communications strategy”

In short, set up as a magazine and built like a book , Inventory costs 10 €, will be published three times a year and will be distributed in bookshops and libraries around the world.


Poldi Pezzoli Museum

The Poldi Pezzoli Museum was founded in 1881 by Gian Giacomo Poldi Pezzoli and for his manifold art collections and works of great value, the museum is of international importance today.

Though seriously damaged during the World War II it was quickly restored.

In the gilded saloon you can admire the “S.Nicola from Tolentino” by Piero della Francesca, “Portrait of Woman” by Pollaiolo, the “Madonna with the child” by Mantegna, The “Lament over the Dead of Christ “ by Botticelli.

The “Lament over the Dead of Christ “ by Botticelli

Besides the great Italian pictorial works from 1400 to 1700, you can also be admired furnitures, carpets and jewels, clocks, weapons from the Roman period to 700.

You can admire the armory and the library that includes 3359 press volumes from the XV° to the XIX° sec., the collection of laces in prevalence Italian, textile collections, a Persian hunting carpet of 1542, beautiful coverings in ebony ivory, Murano ’s glasses, the beautiful Falck collection of important and ancient clocks from XVI to XIX century, the harvests of jellewer’s art with enamels, jewels and solar clocks of the XV° and XVI° century.

Share your thoughts