Tom Dixon moved his concept of London’s Portobello Dock to Milan for the Furniture Fair 2011.
Visitors experience a trail of sensations created through six hyper realistic environments. The Broadcast Centre transmits updates from all over the fair daily, projecting all the information onto a giant wall. He integrated his online communications with his offline design & services in an integral concept with a store, restaurant, cinema, workstation, online desk + an Ipad app (linked to Facebook and other key Social Media sites).
Tom – “I like to think of myself as an up-and-coming designer, I don’t want to be an expert.”