Moleskine Smart Writing @ Salone Milan 2016

Moleskine Smart Writing @ Salone Milan 2016

During Design Week, the public could personally test the set to the Smart Writing Centre at BASE (ex-Ansaldo) and participate in a series of workshops dedicated to writing and note-taking visual, between analog and digital

Every day a special guest, compared the evolution of writing, starting from their own personal professional dimension, to tell their Salone story.

B&B Celebrates 50 Years @ Salone Milan 2016

B&B Celebrates 50 Years @ Salone Milan 2016

B&B Italia is still a business projecting itself toward the future with its people, production places, ideas, projects and products, market strategies. At the heart of the events and activities planned for the B&B Italia 50th anniversary there is the deep acknowledgement of the company’s history and contemporary identity.

What better way to mark its 50th anniversary than with more exciting projects which are rooted in the company’s past but aimed at future challenges ?

Nike – The Nature of Motion ( Pt 2 / 2 ) @ Salone Milan 2016

Nike – The Nature of Motion ( Pt 2 / 2 ) @ Salone Milan 2016

Nike’s “The Nature of Motion” exhibition presented installations by an array of international designers who explored the concept of movement, alongside work by Nike ‘s internal design team.

Nike Design advances the potential of the human body through a synergy of form, function and motion. Nike’s obsession with Natural Motion persists and with each innovation the gap between product and body lessens.

Nike – The Nature of Motion  ( Pt 1 / 2 )  @ Salone Milan 2016

Nike – The Nature of Motion ( Pt 1 / 2 ) @ Salone Milan 2016

Since its introduction in the summer of 2014, NikeLab has been the breeding ground for some of their most innovative and avant-garde sneakers.

NikeLab unveiled a full range of Experiments in Natural Motion sneakers to accompany its Nature of Motion exhibition at Milano Design Week 2016.

Touch Base by DAE @ Salone Milan 2016

Touch Base by DAE @ Salone Milan 2016

Touch Base, a Design Academy Eindhoven exhibition curated by Ilse Crawford and the Academy’s creative director Thomas Widdershoven, explores the power of tactility in human life.

Touch Base explores the counter-movement that many of the DAE students are shaping in response to the empowering, but overwhelming presence of technology and digitalism.

To touch is to feel physically and sense emotionally.

La Rinascente ( Pt 2 / 2 ) @ Salone Milan 2016

La Rinascente ( Pt 2 / 2 ) @ Salone Milan 2016

#Emojimilan, was an interactive live project based on the concept of real-virtual contamination, where visitors to la Rinascente were encouraged to take selfies in front of the two windows of the annex, and post them on social networks.

The Chameleon and The Souq is a tribute that celebrates a form that evokes the “snake”, the emblem of the Visconti family and symbol of Milan.

La Rinascente  ( Pt 1 / 2 )  @ Salone Milan 2016

La Rinascente ( Pt 1 / 2 ) @ Salone Milan 2016

Reflecting on the state of affairs in design and prompting a consideration of the meanings that hide behind a display, ‘A Search Behind Appearances’ by Hella Jongerius and Louise Schouwenberg proposed that we should move beyond commercial success, beyond style differences and beyond personal taste.

Resulting in a range of visual metaphors, ‘A Search Behind Appearances’ took over the famous La Rinascente department store’s eight Piazza Duomo facing windows during the Salone.

Kreon Tools of Light @ Salone Milan 2016

Kreon Tools of Light @ Salone Milan 2016

The recent renovation of Kreon’s Tortona area offices in Milan made this space the perfect translation of the Kreon identity.

A minimal, yet architectural line where proportions and the precise relation between colour and surfaces are realized.