Tom Dixon Press Launch @ Salone Milan 2016

Tom Dixon Press Launch @ Salone Milan 2016

tom dixon press launch

Celebrated British designer Tom Dixon, OBE talks with Johnnie Walker Global Brand Ambassador, Tom Jones as he unveils his immersive celebration of creative innovation with the opening of ‘The RESTAURANT by Caesarstone & Tom Dixon’ at Milan Design Week.

‘The RESTAURANT’ consists of four extraordinary sculptural kitchens inspired by the elements – Earth, Fire, Water and Air – and has been created by acclaimed designer Dixon in conjunction with Caesarstone, makers of luxury quartz interior surfaces.

As well as a Johnnie Walker bar, ‘The RESTAURANT’ is also home to a stunning Johnnie Walker Blue Label bottle art installation, created and designed by Tom Dixon, which will sit in the ‘Water’ section of The RESTAURANT for the remainder of the week.


Tom Dixon Press Launch

tom talk

Tom Dixon opened the press launch by revealing an amusing anecdote about his Instagram observations of the design community ……….

He showed an image he had posted on the Tom Dixon instagram page – of Usher taking a selfie with Tom – and explained that he had expected a tsunami wave of ” Likes ” on Tom’s instagram page due to Usher having 40 + million followers.

The selfie image disappointingly only received 600 ‘ likes ‘ – yet the next image posted by Tom on the Tom Dixon page showing the cuts that can be made in a tree trunk received a few thousand ‘ likes ‘

Tom concluded from this observation, that the design community is motivated by material – not celebrity  …..  Hence the theme for his collections and the basis for his work.

tom dixon press talk

restaurant tom dixon press launch materiality superior to usher lol

restaurant tom dixon press launch

restaurant tom dixon press launch 6

restaurant tom dixon press launch 8

restaurant tom dixon press launch tom sous chef

Tom credits his understanding of hospitality needs to the time he spends working as a sous chef in the Dock restaurant, London


Live Streamed Talk Replay now available

tom dixon live streaming


NB  click here to see a replay video of Tom Dixon discussing Materiality and the event’s concepts


live stream

live streaming production


Glimpse of the Presentation Space featuring some of the new collections from Tom Dixon

the restaurant tom dixon fire milan


tom dixon melts and fur wingback

tom dixon melt lights and fur wing back chair


tom dixon salone milan

y chairs and new 2016 fade lights


td restaurant Milan Invitation 2016_P




Share your thoughts