Mendini Tribute Cinema @ Salone Milan 2019

Mendini Tribute Cinema @ Salone Milan 2019

In the heart of the Brera Design District, the Milan Design Film Festivsal ( MDFF ) in collaboration with Marcel Wanders, presented Mendini Tribute Cinema , a tribute to the recently deceased Milanese architect and designer Alessandro Mendini.

The program was divided into a series of 21 selected short films, videos and documentaries, projected in loop during the morning and afternoon, which enhance and deepen the multi-faceted figure of the designer through his entire production as a designer, as an architect and as an artist.

The Tribute Cinema was held at the Mediateca S. Teresa in via della Moscova 28, Milano

 

For a long time there was strategy, then suddenly there was Mendini and his peers who made poetry and culture out of functionality and dogma.

We are all indebted to them. We have been carried on the shoulders of these humble giants.

And when they leave, we are more alone, we look into our souls, we bow and promise to never forget.” ……….. Marcel Wanders

 

magis proust chairs designed by alesssandro mendini

 

Alessandro Mendini played an active role within the Milanese creative landscape since the 1970s, then expanding internationally.

The Mendini Cinema Tribute presented by Marcel Wanders in cooperation with Milan Design Film Festival.

alessandro mendini sitting on a proust chair by Magis

A research accompanied by the many encounters – Alberto Alessi, Emilio Ambasz, François Burkhardt, Piero Bisazza, Germano Celant, Anna Gili, Joseph Grima, Giovanna Mazzocchi, to name a few- by the obsessions, the utopias, such as designing the perfect object.

To serve as counterpoint a disenchanted voice, Elio’s, and the animated short film written and directed by Era Ora & Ivana Gloria.

He wanted to be Walt Disney and he became Alessandro Mendini.

Creator of a parallel universe, ironic and tragic, intimate and able to speak to the world, in any language.

Architecture, art, design, writing, and critique.

A protagonist of the 20th and 21st centuries telling the story of a dream come true, like Walt Disney.

 

Documentaries, video interviews and talks including

Tuesday 9th April, at 8.30 pm

There will be the presentation and opening – introduced by Francesca Molteni, Fulvio Irace and Marcel Wanders – with the screening of the film Volevo essere Walt Disney by Francesca Molteni (Italy 2016, 35 ’).

Wednesday April 10th, 12 am

Franco Raggi talks about his friendship and professional sharing with Alessandro Mendini, with “Compagni di viaggio

Wednesday 10th April, from 6:30 pm

A Video Electronic performance by Mauro Sabbione / Matia Bazar is scheduled with texts by Alessandro Mendini, from Casa Mia to Cinismo Abitativo (1983-2019).

Later, Paolo Cesaretti, who was in charge of production, presented Alessandro Mendini’s vinyl Architettura Sussurante with Lacerba Record Industries, 2019.

 

My way of acting and designing is an autobiographic need,

I have the feeling of belonging to the past.

I use antique methods, far from today’s logic, such as the pencil.

Although I have always criticized it, even my search for beauty is old fashioned.” ………. Alessandro Mendini

 

Paolo Cesaretti, Lapo Belmestieri and Mauro Sabbione talk about the ‘Architecture of Whispering Architecture by Alessandro Mendini’, just republished by Industrie Discografica Lacerba

 

Individual projects are therefore presented as fixed fragments in a mobile system, they are the tangible and partial materials of an abstract flow of ideas.
The projects are the linguistic components of a puzzle in the making and never complete. Sense must be sought in the progressive utopian hypothesis of reaching an impossible synthesis
” ………… Alessandro and Francesco Mendini

 

 

Mendini Tribute by Marcel Wanders

 

Marcel Wanders, the Dutch art director and designer, opened his studio in 1996 in Amsterdam and in 2001 co-founded the successful design label MOOOI.

Both in his creations for the most famous brands, both in the achievements of important hotels as well as for MOOOI, Marcel Wanders finds ways to create a humanistic romantic undogmatic design universe, to nurture designers and their work, and together be an unstoppable force in the war against design fundamentalism.

His letter to Mendini, who he considers Maestro, well explains his approach.

 

Marcel Wanders’s letter to Alessandro Mendini:

Caro Maestro Mendini,

It always a pleasure and an honour to meet you.

Without you and your contemporaries design would still be in the middle-ages, let me try to explain: 

When I studied Design, in the early 80’s I was taught that design was a strategy, a deductive process of logic and reduction. Design was following the dogmas of its early institutional inventors. And basically, we were taught to understand and follow their sacred principles. There was no conversation about the principles, there was no discourse, no interpretation. Bauhaus, minimalism, objectivity and rationalism were completely overarching every action, every thought.

Then suddenly out of nowhere (Italy) there was a new ridiculous interpretation of design, magic, weird, crazy, wonderful, personal, amazing and eye-opening. Our teachers could not warn us enough for this Italian degenerated design, this ridiculous perversion. Yet I was shocked, I was amazed, I discovered that design is not a strategy, not an objective calculation. That design was in fact culture, personal, emotional and open to change! 

In 1795, Georges Cuvier, studied mammoths and other animal bones at the National Museum in Paris. He came up with and was able to prove, the ground-breaking concept of animal extinction. Using his knowledge of the anatomy of animals, he was able to recreate the entire bodily structures of extinct animals. Extinction was impossible according to scientific- and religious authority. Religious authorities’ logic was that God wouldn’t wipe out his own creations, as doing so would be counterproductive to maintaining the connections between all forms of life on Earth, from the ocean to the earth and to the sky. This must have been one of the most ground-breaking human discoveries ever!!! Imagine a world that is constant, a world that is the garden of Eden still today. A world that has not changed since day seven. Imagine that that constant world suddenly comes alive and is evolutionary, is in motion, was different 100 years ago and will be different in 100 years. Imagine that moving and changing world where you have your own a unique moment in it. That moment is now and will never come back. 

This was how I felt after seeing the works of Alchimia and Memphis. Overwhelmed. There is no constant, no truth, no dogma, no certainty. Design was suddenly personal, subjective, irrational, free, it was culture, was moving and I could take responsibility, I could act in it, I could change it. It sounds like a simple story. But I was 20, without cultural or rational ballast. It was all I needed to know that this was my terrain and that I would act in this space.

My gratitude is in place. It must happen to you all the time, like with me. People who come to you and tell you “they are a big fan”. And that is wonderful. Yet it stays unclear what it means. What is behind those words. Well, I thought to explain to you what it means if I say it. Why when I meet you I feel humble because I meet a great man that had a great influence on my life.

This is what I mean when I tell you it is a pleasure and honour to meet you,

Grazie Maestro Mendini!

 

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