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SALONE MILAN 2019
Dedece Skyscraper Project
Virgil Abloh held a Nike Reconstruction Workshop in the top level of Pop-Up space and those VIP guests lucky enough to have scored an invite got a personal insight into Virgil’s creative process, and got to flex their own creativity when they reconstructed their own pair of Nike kicks – right in front of his eyes.
Invited workshop participants ( and a few very lucky ” Kids” plucked at random from the long line queued out the front ) were each given a pair of Nike Air Force 1’s, some velcro, coloured swoosh’s, hammers and tools to create their own authentic shoes.
Milan remains the only place where you can still see everybody in one go
The “Our Touch of Life” theme focused on ASUS’s design philosophy of creating truly personal products that connect emotionally with the user to produce memorable experiences.
The exhibition featured a stunning creative installation by ASUS Design Center and a product gallery with a wide range of ASUS products on display.