Salone Milan 2011 – Tom Dixon & Blackberry

Salone Milan 2011 – Tom Dixon & Blackberry

Tom Dixon is partnering with BlackBerry for Milan Design Week 2011. Tom will construct a 400 sq.m interactive installation to incorporate both the new Tom Dixon 2011 collections and the Blackberry PlayBooks.

Tom will use the Blackberry Playbooks to let visitors interact with his collection.


The installation is being showcased at Officine Stendhal (Spazio Giovannoni). A clear departure from the traditional exhibition booths and displays typical during the Milan Fair, where the convention is to show product prototypes, Tom’s plan is to create up to six working environments all in full office / work / play usage. Each area will focus upon usability and interaction.

The six ‘hyper-real’ environments, including an interactive zone ( pictured above ) and science laboratory setting, which will add theatrical context to the product presentations.

Tom Dixon is ever the pioneer. During the Salone del Mobile in Milan, he launched Flash Factory, where visitors could assemble and then buy digitally manufactured, limited-edition products on site. His aim was to show the new-found power of the designer – able to service world markets with new products in greatly reduced timescales.

At last year’s London Design Festival, Dixon masterminded the successful show ‘The Dock’ and opened a restaurant. This year, his book Industry challenged the way we create, sell and consume design.

Meanwhile, his ever-expanding product range – including the new ‘Void’ light, ‘Offcut’ bench and ‘Peg’ chair and Peg coat stand – continues to cause a stir.

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