For Milan Design Week, Lee Broom brought his London Crystal Bulb Shop to Spazio Pontaccio in the Brera District.
The Milan shop created an immersive environment, while showcasing a series of new products based on the Crystal Bulb.
First presented during the 2012 London Design Festival, Broom’s installation is a contemporary take on a traditional general store with a surrealist twist.
The installation recalls the shopkeepers of Broom’s Shoreditch London base, with heritage elements juxtaposed by the contemporary architecture of the delightful multi-room spaces.
Lee Broom transformed the temporary space with a stunning installation and retail shop complete with its own entrance and shopfront.
Lee has now expanded the Crystal Bulb range, launching a frosted version of the bulb, a chandelier and table light.
The Crystal Bulb Shop – Milan
Until end of May 2013
Spazio Pontaccio – The Design Boutique
Via Pontaccio 18