Depadova at Excelsior @ Salone Milan 2013

Depadova at Excelsior @ Salone Milan 2013

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The Excelsior in Milan next to the Galleria – become a second window to the Salone for Depadova‘s iconic showroom in Corso Venezia.

JoAnn Tan‘s installation for the Salone at Excelsior, Milano consisted of a chain of DNA which symbolizes the essence and the birth of design.

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The installation begins in the main lobby and reaches the top floor of the multi-level store.

The chromosomes are represented by Depadova”s most iconic chairs.

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The DNA chain includes a selection of historic designers and pieces from the Depadova collections  —  ( see if you can spot which is which on the DNA )

Silver /  Vico Magistretti, 1989

Lavenham Executive / Patricia Urquiola, 2008

Florinda / Monica Förster, 2011

Bistro /  Vico Magistretti, 2005

Basket / Vico Magistretti, 2004

Flower / Vico Magistretti + Patricia Urquiola, 1996

Incisa /  Vico Magistretti

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About Exclesior, Milan

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The former Excelsior Theatre has been recently developed into Excelsior Milano is a luxury department store under the Gruppo Coin.

4000 square meters in a single volume, divided into 7 floors,enclosed in a box surrounded by architectural stripe of kaleidoscopic effect video installations, with a plot of floating lifts and conveyor belts.

Fashion, beauty, accessories, food and design you contaminate in the historic building in 4 Galleria del Corso,in the heart of Milan. This important urban space mixes iconic fashion, food and design and is the result of a major architectural collaboration by Jean Nouvel and Monica Armani.

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