Club Unseen is the manifesto project by Studiopepe and it was presented as an intriguing and contemporary research project in to hospitality design and experience.
Arianna Lelli Mami and Chiara Di Pinto, creative directors of Studiopepe at the FuoriSalone in Milan explore their future vision of hospitality: last year with The Visit (a residential apartment), this year with Club Unseen, a secret club in an old industrial warehouse a few steps from Piazza Tricolore.
No sign to mark the secret location, just a small neon symbol that indicated the entrance door to Club Unseen. Inside geometric spaces that refer to the radical architecture, pastel colors, neon sci-fi, soft surfaces mixed with ultra-glossy finishes.
The philosophy for the project was based on a conceptual idea inspired by the unexpected, resulting in unique ideas and attention to detail being a space built on antithesis. Natural materials were selected and purposely placed with high gloss finishes and neon as a counterbalance.
Studiopepe wanted to create a strong reaction for those that experienced the space; they were inspired by the glamorous hey days of partying the 1970’s and 1980’s and also looked to futuristic movies from the past such as Clockwork Orange and 2001: A Space Odyssey for inspiration.
Studiopepe is a design agency founded in Milan, in 2006, by Adrianna Lelli Mami and Chiara Di Pinto.
Studiopepe’s focus in on design and research through the use of a multidisciplinary approach; this includes interior design (retail, hotels and private commissions), product design and creative consulting.
The language they use for their designs is stratified and eclectic, uniting poetic visions and rigourous design.
Art, installations, study of formal archetypes, experiments with materials and the dialogue between opposites are some of the themes developed by the Studio.
Studiopepe’s projects are recognisable by their strong iconographic identity, based upon experimenting, continuous research on colours and materials and the contamination between the various contemporary languages with the intent to provide a solution that is uniquely special and respectful of each client’s individuality.