Salone Milan 2018

After Hours @ Salone Milan 2018

After Hours @ Salone Milan 2018

With over 400,000 visitors coming to the Salone, it was inevitable that eventually the world’s music scene would catch up with the Festival of Design

Here are our highlights of the 2018 Milan Design Week ( after hours )

Street Style Fashion @ Salone Milan 2018

Street Style Fashion @ Salone Milan 2018

Milan Fashion Week and Milan Design Week both unfold here – which makes the possibility a visit will coincide with a global convergence of the design community highly likely, making it one of the few cities that can truly claim Fashion and Design are part of its’ cultural and civic DNA

Interni House in Motion @ Salone Milan 2018

Interni House in Motion @ Salone Milan 2018

This year, marks the 20th Anniversary of the much lauded event from Interni Magazine, ‘House in Motion’, the event brings together a series of experimental and interactive installations of architecture and design.

It’s a collaboration between highly acclaimed international designers, high profile companies as well as educational institutions and startups.

Swarovski Designers of the Future @ Salone Milan 2018

Swarovski Designers of the Future @ Salone Milan 2018

The Swarovski Designers of the Future Award honors a select group of promising young designers and studios who exemplify new directions in design culture.

These young creatives work beyond pure product design and represent conceptually or technologically vanguard approaches, often assimilating ideas from multiple disciplines.

Altreforme – Raw & Rainbow @ Salone Milan 2018

Altreforme – Raw & Rainbow @ Salone Milan 2018

With Raw & Rainbow Altreforme confirmed its commitment to experimentation, demonstrating once again the versatility of aluminium which, thanks to a unique manufacturing know-how and to the constant contamination with an original vision, can radically transform itself into constantly new shapes

Potalove Funeral Party @ Salone Milan 2018

Potalove Funeral Party @ Salone Milan 2018

The Design of Death – Design beyond Death

Held on Black Friday, 13th April, 2018 ( non random date !!) just before the Salone 2018 officially kicked off, Rosalba Piccinni, the singer-songwriter, florist and founder of the Milanese bistro Potafiori, presented her latest project Potalove, a real funeral collection, with an unexpected and unconventional event: a Funeral Party.

Vajiko Chachkhiani at La Rinascente @ Salone Milan 2018

Vajiko Chachkhiani at La Rinascente @ Salone Milan 2018

This year la Rinascente supported the Georgian Vajiko Chachkhiani who was selected to represent his home country at the 2017 Biennale in Venice, to create two site-specific projects : – ” Under the Midday Sun” windows installation and a video titled “Cotton Candy “

Nagami’s Brave New World @ Salone Milan 2018

Nagami’s Brave New World @ Salone Milan 2018

Spanish company Nagami’s debut Salone exhibition, titled ‘Brave New World: Design in the New Age of Technology’ showcased four works of 3D-printed furniture, created in collaboration with three cuttting edge Design studios – Zaha Hadid / Ross Lovegrove / Daniel Widrig