While the Salone del Mobile’s main focus is on finished products, Space&Interiors paid attention to top quality architectural interiors, finishes, doors, handles, paint and decorating supplies, windows and wall coverings.
In the spacious area inside The Mall, at the foot of the Diamond Tower, in the heart of Porta Nuova district, the exhibition curated by Migliore+Servetto Architects was conceived as a real narration about the world of finishing that comes out in the alternation and interaction among different areas.
“ We have created a narrative space to highlight the stated theme of lightness, which has traditionally been a focus of architecture and, generally speaking, of projects that draw significance from materials and spaces,” ……………… Ico Migliore and Mara Servetto.
The exhibit showcases architectural finishes presented by exhibitors in a novel and interactive setting.
Th2 2017 exhibition explores the meaning of modern living in terms of finishes and materials within the theme of “Absolute Lightness” which ran throughout the event
Lightness has always been one of the mainstays of architecture: lightness drives sustainability, shapes interactions with other materials, and determines the overarching relationship with light itself.
“Absolute Lightness” looks at how different manufacturers embed the concept of weightlessness into their products and solutions.
A striking esplanade took visitors through three different yet seamlessly integrated areas:
- a purely commercial trade show with products on display in stands set up in accordance with a distinctive exhibition design look,
- a dynamic yet welcoming space to accommodate private business meetings,
- and a more immersive area housing a dynamic installation disclosing the characteristics and qualities of individual products.
The exhibition stretches literally and figuratively over three separate levels: one jutting into the wide central promenade, where long interactive tables invite visitors to explore contents and products also via an interactive App designed especially for this rare journey of discovery.
Hovering above the tables are a complex system of dynamic projections and lighting.
Emphasising the significance of transitions, the aisles between the tables are highlighted by huge circular projection planes hanging from the ceiling and thin lines of light.
The projections explore the concept of lightness, from different perspectives: lightness in light, nature, Utopian architecture and in relation to other elements, imbuing the journey of discovery into materials and products featured in the exhibition with insights and implications.
On an intermediate level, behind huge reflecting surfaces that expand space into new dimensions, appears a visually striking tale of lightness through quotes, targeted product images and illustrations.
Lectures and workshops offering a valuable learning experience.