Exquisite Clock by Fabrica

Numbers are everywhere – if you care to see them.

Exquisite Clock, an interactive art installation by Joao Wilbert/Fabrica, has been invited to participate in this year’s edition of the Graphic Design Festival Breda (GDFB), set to take place from 8th to 30th May.

Exquisite Clock is a clock made of numbers taken from everyday life – seen, captured and uploaded by people from all over the world on an ever-growing platform. Built around an online database, the clock is available as a web 2.0 site, an iPhone application and a series of site-specific installations.

In the Exquisite Clock featured at GDFB, the clock is projected onto a huge screen, which visitors can contribute to and interact with, since the Clock is a relational piece of art where the boundaries between artist and public, producer and consumer merge.

Fabrica is Benetton’s communication research centre, created in 1994 from Benetton’s cultural heritage. With the completion of the vast architectural complex which houses it, just outside Treviso, restored and expanded by the Japanese architect Tadao Ando, Fabrica is currently enjoying a period of flourishing activity, positioning itself as a multicultural, international entity.

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