Rossana Orlandi at Massimo Dutti [pt 2/4]@ Salone Milan 2017

Rossana Orlandi at Massimo Dutti [pt 2/4]@ Salone Milan 2017

A few steps away from the Duomo and in the central Milanese shopping street – Corso Vittorio Emanuele – the fashion house Massimo Dutti  ( 770 stores in 73 countries ) invited gallerist Rossana Orlandi to decorate three of its windows.

For more than a year, the Spanish Inditex owned brand has strengthened its collaboration with the world of design, architecture and decoration;  these are realities that live in perfect harmony with the spirit of the brand.

Fashion, art and design were beautifully tied in together by Rossana Orlandi – the renowned doyen of Milan design who runs one of the most interesting Milanese galleries and selected pieces from her gallery showroom to decorate the windows.

Rossana Orlandi, a renowned gallerist and creator of trends, became famous when in 2002 she converted an old tie factory into the Spazio Rossana Orlandi, since then, the latter has become the hub of avant-garde design in Milan.

The specific artistic project that the gallery organizer for the showcase of the Massimo Dutti shop in Milan includes, among other things, a selection of iconic pieces such as the armchairs of Damiano Spelta and Nika Zupanc and a large graphic portrait of Rossana Orlandi in person.

As a further tribute to Rossana Orlandi, the dummies do not miss the iconic goggles that identify the owner of the gallery

Damiano Spelta’s Disobey piece crowns this first showcase in which it competes with the QTZ chair Brass and QTZ Stool dark metal by Alexander Lotersztein.

The space is complemented by the ceramic and brass lamps by Marre Moerel.

The lamp Sanpei, which emulates a fishing rod, and Seatbelt chair, in the image and likeness of a belt, were also chosen.

The colorful Mondrian chairs by Loredana Bonora complete the scenery

The armchair of the Dutch designer Piet Hein Eek can not taste more (well, yes, with the face of Rossana stamped).

Although it seems, the bottom is not wood. It is one of the amazing wallpapers of Piet Hein Eek.



Rossana Orlandi for AD magazine



Massimo Dutti in Milan

The Galleria Vittorio Emanuele II, sometimes called il salotto di Milano or Milan’s drawing room, was our second stop after visiting the Stazione di Milano Centrale.

Completed in 1877, it’s size and elegance is on par with other arcades such as the Burlington Arcade in London,  the Saint-Hubert Gallery in Brussels , the Passazh in St Petersburg , the Galleria Umberto I in Naples and the Budapest Galleria.

The four-story arcade includes elegant shops selling  haute couture and jewelry,  books and paintings, as well as restaurants, cafés, and bars.



About Massimo Dutti

Massimo Dutti was founded in 1985 and was taken over by Inditex in 1991.

Today the company has over 700 shops in 66 countries.

The chain was originally set up in 1985 to commercialise menswear but in 1992 a new team was created to launch a complete collection of womens wear ranging from casual styles to the urban, sophisticated look.

Massimo Dutti has since grown into a major group, expanding on both national and international levels and currently employing over 4,000 workers

In 2003, Massimo Dutti Boys & Girls childrenswear line was launched and is now being progressively introduced into different countries in shops with sufficient floor space for this specific product.

Despite its’ Italian sounding name, it is a wholly Spanish company.

The company employs over 4,000 people internationally.

In 2003, the company launched a children’s line under the trade name Massimo Dutti Boys and Girls.

“Massimo Dutti” is not a fashion designer, nor a real person, but a trademark.

Since 2006, Massimo Dutti has been fully designing and marketing the following lines: Women: Women’s wear, Accessories, Soft, Fragrances; Men: Men’s wear, Accessories, Soft, Personal Tailoring, Fragrances

In 1991 Inditex acquired 65% of the shares of the company before acquiring it fully. The company has diversified its supply and offers clothes for women and children, as well as perfumes.




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