An Airbnb Experience @ Salone Milan 2017

An Airbnb Experience @ Salone Milan 2017

Curated by Martina Mondadori Sartogo – ‘Passeggiata: An Airbnb experience of Milan’ – is Airbnb‘s Milan Design Week project that took over the Casa degli Atellani.

Casa degli Atellani, has been home to some of Italy’s greatest creatives including Leonardo da Vinci, who painted his famous ‘Last Supper’ within its walls.

Passeggiata translates to English as ‘to leisurely stroll’, with a particular focus on the social aspect of walking – a fitting title for the exhibition that encourages strolling both through the private residence and out on bespoke excursions. Holiday rental platform Airbnb is inviting visitors to explore the residence and “feel at home”.

Milan’s Filarmonica della Scala, an illustrious orchestra whose music is famed across the globe, performed for the first time ever at Casa degli Atellani.


The interactive installation brought together a selection of the personal objects of well-known designers and architects nestled among towering bookshelves, baroque tables, drawers and window ledges, like a huge cabinet of curiosities, in an original juxtaposition of old and new.

At Casa degli Atellani, Martina curated the personal collections of renowned designers such as Dimore Studio and architect Roberto Bacciochi alongside vignettes of work from emerging designers, demonstrating Airbnb’s ongoing commitment to championing new talent.


Dimore Studio filled several cabinets with a hoarded collection of things, alongside a long list of people who inspired them and their work.


French designer Sam Baron is showcasing his cutlery collection.


Architect Matteo Thun, showcased a series of never-before-seen watercolor paintings, inspired by his travels abroad.


Faye Toogood revealed her collection of ethereal stones and rocks, mementos collected on her travels, which have influenced and inspired her own work.


Up a stately, winding wooden staircase, Dutch-based designers Formafantasma covered a table in objects and curiosities – books, prototypes, founded ephemera – all the remnants and knick knacks that have driven the studio’s work


Projects of emerging designers furnished the residence and provided a contrast to its traditional features.


Sculptures by Michael Eden (UK), made out of a nylon material by additive layering.


Korean-born Ahryun Lee is presenting a series of colourful vases, including an orange version covered in yellow spikes, a yellow one spotted with black and red dots, and another covered in a tangled web.


Objects by Hungarian designer Zsolt Josef Simon, which feature muted palettes and natural forms, are discretely displayed on a gold-fronted window shelf.


Pia Wüstenberg, Germany – glass stacking vessels in different shades of red incorporating copper and brass.


Large vases by glassmaker and ceramicist Felicity Aylieff were filled with colourful flowers that accent the colours in the decorative vaulted ceiling above.


Elinor Portnoy, Israel – decorative glass pieces inspired by the natural formations of gems and precious stones.


With grandeur and elegance in levels only Italy could provide, the installation is a reflection of the past meeting the present through design.

On the collaboration Martina said “working on Passeggiata with Airbnb has been an incredible opportunity for many reasons. First of all, gathering designers I love and scouting emerging talents is what I like doing the most. On top of this, curating and displaying these collections in one of Milan’s most beautiful private homes has made the job even more interesting and ultimately organic with Airbnb’s philosophy of living every city and corner of the earth as a local.”


Located on Corso Magenta 65, Casa degli Atellani acted as a gateway for a series of intimate experiences, led by design influencers including Martina herself and Interior Designer Ashley Hicks, who invited guests to visit hidden and undiscovered places in Milan.

Fabrica’s Creative Director Sam Baron took guests to Noberasco 1908, his favourite dried fruit store in Milan. Sam also designed exclusive silk-screened bags for each person to use for their selection of dried fruit, providing a personalised souvenir from the Experience.

JJ Martin lead a group to her fashion boutique, La Double J, where guests met Deanna Farneti, Italy’s most revered jewellery historian. Deanna and JJ showed unique jewellery made from the 1950s onwards by furniture designers and architects.


Credit – Passeggiata: An Airbnb experience of Milan curated by Martina Mondadori Sartogo,


List of emerging and established designers included in Passeggiata:

Emerging designers

Arhyun Lee, Korea – a group of handmade textured and colourful porcelain bottles.

Dominic McHenry, UK – a selection of small oak sculptures and maquettes showcasing geometric and repeating patterns.

Elinor Portnoy, Israel – decorative glass pieces inspired by the natural formations of gems and precious stones.

Halima Cassell, Pakistan – a group of bronze and ceramic handcrafted sculptures.

Heike Brachlow, Germany – a group of colourful cast glass sculptures, constructed from several elements.

Hitomo Hosono, Japan – a selection of moulded, carved and hand-built porcelain.

Ines Suarez de Puga, Mexico – earthenware tiles with stained coloured inlays, topped with a transparent glaze, reminiscent of Venetian terrazzo.

Jim Shepherd, UK – a series of pieces exploring material and pattern through the use of repetition, colour and finish, all handmade in wood.

Marcantonio Brandolini D’Adda, Italy – a pair of dark green and black lamps, made entirely from Murano glass using the Palegoso technique.

Michael Eden, UK – a group of sculptures made by additive layer manufacturing from a high-quality nylon material with a soft mineral coating.

Pia Wüstenberg, Germany – glass stacking vessels in different shades of red incorporating copper and brass.

Simon Zsolt Jozsef, Hungary – handmade vases emulating natural and organic forms made using a cast technique.


Ashley Hicks, UK – A group of Ashley Hicks’ mini totems in painted epoxy clay with forms inspired by gemstones, coral, rocks and fruit. These were hand sculpted by Ashley and exclusively made for this exhibition inspired by the colours of this room.

Dimore Studio, Italy based – A showcase of the memorabilia that symbolises the work and personal journey of Dimore Studio. There is a mixture of art, design, fashion, film and music. These are all elements that have contributed to their development and have enriched their cultural and aesthetic repertoire.

Faye Toogood, UK – A selection of British rocks from Faye Toogood’s personal collection. The rocks shown have been collected throughout Faye’s life and are also part of her large material library which she constantly references for much of her works.

Felicity Aylieff, UK – A group of thrown and hand-glazed porcelain, hand painted and made by the artist in Jingdezhen China.

Formafantasma, Netherlands – A selection of mock-ups, collected objects and material samples and literature that surround and inspire Formafantasma in their studio. A true group of curiosities, these objects include volcanic rocks and sand as well as glass and marble fragments.

Matteo Thun, Italy – A recreation of Matteo Thun & partners via Appriani studio. Showcasing never before seen watercolours and drawings by Matteo.

Roberto Bacciocchi, Italy – Architect Roberto Bacciocchi’s private collection of Italian brooches dating from 1700 to 1900. This enchanting collection represents the enormous variety, creativity and personality of Italian craftsmanship.

Rodman Primack – A snapshot of a collection, a journey across Rodman Primack’s private stockpile of vintage textiles collected from every corner of the world. The patterns that inspire every aspect of rodman’s world are visible in these handcrafted works – embroidered, woven and dyed treasures from the 19th century through today.

Sam Baron, UK – Sam baron’s fantastic collection of utensils accumulated over time from his travels around the world. All of them are related to cooling and serving rituals and compose a rich journey blending a variety of materials with porcelain techniques highlighting his design attention to details.

Wieki Somers, Netherlands – Dylan van den Berg and Wieki Somers bring their studio to Casas degli Attellani, exhibiting personal objects collected throughout their careers. A selection of plastic bottles, maquettes and prototypes alongside beautiful images of Elspeth Diederix who interpreted the research themes of the studio.


About Martina Mondadori Sartogo

Martina Mondadori was born in Milan in 1981. She represents the fourth generation of the Mondadori family and is part of the board of directors of Arnoldo Mondadori Editore publishing group.

She graduated in 2005 “Magna cum laude” in Philosophy at the University of Milan. In 2014 she started Cabana, a magazine focusing on Timeless Interiors and Decorative Arts. She is Cabana’s Editor in Chief and curator for the Cabana Pop Up Shops on 1stdibs, a partnership started in April 2015 to give access to decorative items in the style of the magazine. Martina is also European Editor at Large for Town and Country U.S.

She was the curator for Design at Large in Basel in June 2016 as part of the Design Miami/ Basel. She lives in London with her husband, asset manager Peter Sartogo and their 3 children Leonardo, 8, Tancredi, 6 and Cosima 6 months.

She has a great passion for the visual arts, and in particular for Italian and central European decorative arts and craftmanship.


About Airbnb

Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodation around the world — online or from a mobile phone or tablet.

Whether a flat for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 65,000 cities and 191 countries. And with world-class customer service and a growing community of users, Airbnb is the easiest way for people to monetise their extra space and showcase it to an audience of millions.


About Casa degli Atellani

Milan’s Casa degli Atellani is one of the most stunning homes in the city. The space once echoed every day with parties that the whole city envied. Its spacious frescoed rooms saw a constant celebration of the carnival of life, described in rhymes by Lorenzo the Magnificent in his famous “Canzona di Bacco”:

Today Atellani is a reminder of the grandiose days of Ludovico Moro and is also a snapshot of Milanese history and architectural design. The space is very much a true Milan home and Airbnb will allow guests to experience this exclusively for Salone 2017.

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