The aim is to raise £120,000 through a 6-week campaign, and the course will be open from 16-22 September, coinciding with the Festival itself.
Supporters of this project will bring about a public takeover of Trafalgar Square, transforming it into a free, colourful and playful arena of Visionary Crazy Golf. It will attract a wide, public audience, and inspire the next generation of creatives. Thousands will be able to play the course, and millions more will watch and enjoy this experience, both in the square and through media.
Crazy Golf Hole Designers
Holes have been designed by nine of the world’s most renowned and inventive architects, artists and designers.
Each invited designer will create a miniature pavilion that makes an entertaining, playable statement about the future of architecture, filling the square with Pop Art colours and inventive forms that will amuse and inspire both adults and children alike.
“ All of the designers I invited to take part, both distinguished and emerging talents, have been given free rein to be playful, original and have fun. The result will be a wonderful and accessible display, right at the heart of London, which will celebrate design and creativity, and explore engineering and new materials. It will both entertain and inspire. Please help make it happen ! ” …. Paul Smith
Festival audiences are significant, with an estimated direct audience of over 375,000 people from over 75 countries in 2015.
This will be the most ambitious of the London Design Festival’s decade-long tradition of interventions in Trafalgar Square, which have included a giant chess set and a light show performed by an assembly line of robots.
These popular installations bring an awareness of design and its possibilities to the centre of the city and are enjoyed by millions of Londoners and international visitors.
This project has been nine months in the making.
In autumn 2015, the London Design Festival organisers approached Paul Smith with an idea – what if we could turn Trafalgar Square into a giant crazy golf course ?
Together, we brainstormed a list of the eight best creatives we could think of, and approached them to sketch out the crazy golf course of their dreams.
The designs went through feasibility studies until each artist, architect or designer finalised their vision.
” For 1 week we want to take over Trafalgar Square, home to Nelson’s Column and the epicentre of London, transforming it into a crazy golf course designed by some of the world’s most renowned architects, artists and designers. It will be futuristic, functional, fun and free for the public to play “. …… Paul Smith
Why Kickstarter ?
This is a project for the public, funded mostly by the public. Realising a project of this ambition and scale is expensive – we hope to raise half of the required funds through Kickstarter and will match-fund the rest through sponsorship.
The Festival is actively seeking this extra support through its network of supporters.
We want as many people as possible to have the opportunity to be directly involved in animating Trafalgar Square with Visionary Crazy Golf.
Risks and challenges
If we fail to meet the Kickstarter target, unfortunately this project won’t be able to go ahead, so your support is crucial.
We have secured permission from the Mayor’s office to use Trafalgar Square, and they are enthusiastic about this scheme.
It is one of the few opportunities to use this prime location for cultural activity, and we are confident that there will be enough people who share Paul Smith and the London Design Festival’s enthusiasm to enable its success.
Proposed Crazy Golf Hole Designs
Paul Smith, curator and ambassador for the project, will transform the steps from the National Gallery into a riot of different coloured stripes, topped by a neo-classical clubhouse that echoes the museum, but has a turf roof and putters for columns.
Paul Smith is Britain’s foremost designer and a taste-maker – a leader of British and international design trends.
Famous for its clothing and accessories collections, Paul Smith specialises in an inventive use of traditional craftsmanship and cutting-edge design to create beautifully made, desirable, modern pieces.
Zaha Hadid, founder of Zaha Hadid Architects, passed away on the 31 March 2016.
She was awarded the Pritzker Architecture Prize in 2004, the RIBA Stirling Prize in 2010 and 2011, and the Royal Gold Medal in 2016.
The London Aquatics Centre for the 2012 Olympics and the Heydar Aliyev Centre in Baku are built manifestos of Hadid’s quest for fluid space.
Her pioneering vision redefined architecture for the 21st Century and captured imaginations around the world.
Tom Dixon is an internationally renowned British Designer, Creative Director of eponymous brand Tom Dixon.
His works are included in permanent collections of the world’s most prestigious museums, including the V&A and the MoMA.
Tom Dixon has built his universe through intensely diverse experiences, from music, contemporary lighting, furniture and accessories to high profile projects including the Restaurant at The Royal Academy in London, Jamie Oliver’s restaurant, Barbecoa as well as Shoreditch House.
Mark Wallinger is one of the UK’s leading contemporary artists. He was nominated for the Turner Prize in 1995, and won it in 2007 for his installation State Britain.
His artwork Ecce Homo (1999-2000) was the first to occupy the empty Fourth Plinth in Trafalgar Square
Atelier Bow-Wow is a Tokyo-based firm founded by Yoshiharu Tsukamoto and Momoyo Kaijima, interested in architectural design, urban research and the creation of public artworks.
The practice has designed and built houses, public and commercial buildings mainly in Tokyo, as well as Europe and the USA.
Ordinary Architecture is a London-based design practice run by Charles Holland and Elly Ward.
The practice’s name refers to an interest in popular culture and an architecture that draws inspiration from the ordinary and the everyday.
Current projects include new rural housing in Wiltshire, an exhibition for the V&A at the Venice Biennale and public art projects in the UK and LA.
Camille Walala began her design career in textiles, and now specialises in transforming objects and spaces with her signature blend of vibrant patterns, bold primary colours and optical illusion.
Her designs can be found adorning buildings across London, Sydney, New York and beyond.
Hat Projects & Tim Hunkin
HAT Projects is an award-winning architecture practice led by Hana Loftus and Tom Grieve, with a particular focus on cultural and community projects.
HAT’s notable previous projects include the RIBA Award-winning Jerwood Gallery in Hastings, Gasworks gallery in South London, and High House Artists’ Studios in Essex.
For Visionary Crazy Golf, HAT Projects are collaborating with London based engineer and artist Tim Hunkin, who is welll known for his large-scale and theatrical sculptural projects.
NEON, the award winning London based studio, is directed by architect Mark Nixon.
The studio explores the intersection between architecture, design and art.
NEON’s work is often designed to initiate an emotional response, to stop people in their tracks and to break the monotony of the everyday.
ABOUT THE LONDON DESIGN FESTIVAL
The London Design Festival is a city-wide celebration of design that takes place over nine days every September.
The Festival programme is made up of over 400 events and exhibitions staged by over 300 partner organisations across the design spectrum and from around the world.
The Festival also commissions its own Landmark projects and interventions in public spaces across London.
Previous Trafalgar Square projects have included The Tournament, a giant ceramic chess set designed by Jaime Hayón.
PLEDGES AVAILABLE visit here …