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SALONE MILAN 2019
Dedece Skyscraper Project
Elements is a flowering of surprises born from the collaboration between La Tenda – a place where shopping becomes emotion in the meeting between fashion and culture – and two exceptional protagonists – Paola Lenti and Antonio Marras, who have always crossed with their works that magical territory border where ideas are expressed free from any constraint, between references and citations.
Constantly on the hunt for more interesting spaces to show and more exciting adventures to share with his partners, customers and friends, Tom came across this abandoned cinema in central Milan, mysteriously never before used during the Salone.
With its monumental ceilings and entertainment history, it becomes the perfect setting to show, animate and sell the new Tom Dixon collections.