Areaware

McCann World Group HQ, New York

McCann World Group HQ, New York

McCann World Group, parent company of McCann Erickson advertising agency, initiated their own re-branding and invited Design Research Studio and Gensler to join their team in reflecting a new identity for their office in Manhattan, New York.

MetaProject 03

MetaProject 03

The object of Metaproject 03 was based on toy design with a focus on wood as a material.

Areaware was a perfect choice as the partner due to the modernist leanings found in their wooden toys, noted RIT associate professor Josh Owen ( creator of the Metaproject ).