Salone Milan 2010 – Moooi @ via Tortona, 37

Salone Milan 2010 – Moooi @ via Tortona, 37

The Dutch company led by artistic director Marcel Wanders is back this year in Zona Tortona, but this time with the opening of a permanent showroom in an unusual location.

The Many Faces of the New Moooi products can in fact be found in Via Tortona, 37 inside the building designed by Matteo Thun & Partners, which sets itself apart by its ” Ability to ITS”  for Sustainable integrated eco-design solutions.

From the latest creations by Marcel Wanders, Arihiro Miyake, Nika Zupanc, Blacks & Hu Bertjan Pot and newcomers, to existing products by Maarten Baas, Raimond Puts Fresh & West.Di Mark Fastin.

Marcel says  ….”Our local office is in Breda, Holland – but this is our international headquarters in Milan: here is where we create many of our connections here in Italy and here come all the major buyers. The business is in Milan, during the show and year-round design revolve around money: this showroom costs us for twelve months to mainly just use for a single week during the Design Week.  The building is beautiful and, well, it did not take a great intellect to decide to open this showroom is the logic to recommend it. ”


Tortona 37 is a mixed-use architectural complex consisting of five buildings arranged on a courtyard garden with trees from the heart. Each building has a rectangular plan, spread over 6 levels allowing the double exposure to all its residential units.

These units consist of a double volume height (7 meters) that generate open space with mezzanine inside the functional versatility. Inside are spaizo showrooms, laboratories, professional offices, shops, offices, a flexible interior space that becomes sustainable use over time.

In a lattice facade jutting white, interspersed with large bay window covered with brise-soleil of wood, large windows framing the entire complex and linking the various buildings that in coverage, culminating with panoramic terraces with views of real places long horizon.

In order to achieve maximum energy efficiency, architectural design has been coordinated with the plant: the recovery of the land on which it stands, the air conditioning system based on geothermal power, the use of radiant heating panels, a careful study the outer casing.

The glass facade, completed by an external blind system, presents a strong factor in reducing the incidence of solar radiation (up to 87%) to avoid overheating in summer environments.

Further shielding is given by brisesoleil wooden material with low environmental impact using “pure” in the windows and large bay window projecting for a natural evolution of his image over time.

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