To commemorate its 70th anniversary, LG Corp unveiled a large-scale light art installation during Milan Design Week 2017
“Senses of the Future” marked LG’s debut at Milano Design Week and is intended to highlight the brand’s longstanding passion for design and innovation.
Located in Via Tortona 27, inside Superstudio Più, Tokujin Yoshioka’s artistic installation used light to draw a metaphysic atmosphere projected into the future
LG collaborated with world-renowned designer Tokujin Yoshioka, known for his use of groundbreaking experimental techniques to reflect the beauty of nature and the complexity of the human senses.
LG and Tokujin Yoshioka together showcased their respective optimism for humanity’s future and to impart a lasting impression with an immersive experience utilizing light and everyday objects.
LG’s design philosophy is rooted in the belief that the pursuit of innovative technology and design must be centered on the human experience. Only then is it possible to realize a vision for the future filled with excitement and imagination.
The Exhibition offers visitors a feast for their senses and a taste of what the future holds by combining LG’s cutting-edge technology with Tokujin Yoshioka’s groundbreaking experimental design techniques.
” This project focuses on the relationship between man and the natural world. I have explored the sensations that natural light brings to us with my studies and experiments, and this has been the inspiration for my designs. I believe the natural world contains beauty that is beyond our imagination, and energy which provokes our senses. in this project, I incorporated the laws of nature and their effects, and expressed light using the latest technology.
This light installation is an experimental proposal, which fills the entire exhibition space with light. This is a vision for the future concerning the fusion of technology and art. it evokes memories of light in each of us – this is the concept of Senses of the Future.”
…. Tokujiin Yoshioka
“When we were children, we freely imagined the future and we sensed our destinies in our dreams and S.F_Senses of the Future is an expression of science fiction, technology, space and life highlighting the state of LG’s technology,” explained Tokujin Yoshioka. “The installation is a poetic phenomenon that can only be described as a tapestry of light – a truly futuristic dimension which confounds and transcends the human senses.”
“ This is a tremendous honor for us as we are immensely proud of the exhibit we designed for Milano Design Week this year,” said Tokujin Yoshioka. “The collaboration with LG and their unique technology was a special experience for me and this recognition make the effort that much more rewarding.”
One part of the exhibition conveys the story of hope for the future through a commonplace object in people’s lives – the S.F chair. But these are no ordinary chairs, but ones borne of science fiction.
A total of seventeen S.F chairs have been artfully ensconced with LG’s advanced OLED displays which measure only 15mm thick.
The chairs are both static and dynamic because of the brilliant flashes emitted from the double-sided panels and portray a meditation on the blindingly fast speed of modern day life.
Tokujiin beautifully paid homage to his late mentor Shiro Kuramata with a series of glass chairs that incorporated 15mm-thick “bifacial” OLED flatscreens in various permutations.
” The theme I wanted to develop is that of human sensibility in contact with light. Together with this, I added an object, the chair, which is a key element in the history of design.
If you think about Eames or Le Corbusier, both expressed themselves through a chair, studying how the human body reacts to a simple action such as sitting down. It has been the same for me.”
Visitors were able to sit in the S.F chairs, experiencing at the same time the next-generation of display technology.
” When technology will make it possible, I would like to create a space without gravity, where people can move around, floating freely. ” ….. Tokujiin Yoshioka
Wall of the Sun
Another feature of the exhibition, Wall of the Sun, is represented by a 16 meter wide and 5 meter tall structure, comprised of nearly 30,000 individual OLED light modules, radically different from traditional bulbs.
The wall undulates gently, flashing inviting rays of light and simulating the comfort and warmth felt on bright, sunny days.
This extraordinary installation offers a unique glimpse of how human-centric lighting can transform space in the near future.
“This collaboration was a great experience for me as well as a challenging opportunity to create a work of art that has never been seen before,” said Tokujin Yoshioka. ” Through this large-scale installation and LG’s advanced technology, I believe that people can rediscover their relationship with the natural world in a more sensual way.”
Milano Design Award 2017 winner
LG and world-renowned designer Tokujin Yoshioka took the top prize at Milano Design Award 2017 for the collaborative art installation, TOKUJIN YOSHIOKA x LG: S.F_Senses of the Future.
The large-scale light installation was praised by Milan Design Week’s judging panel for its “ability to synthesize the conceptual, technological, narrative and emotional aspects in one single project.”
“As the center of the design world, hundreds of thousands of design enthusiasts visit Milan every year looking for upcoming trends and we are extremely proud to be a part of that narrative,” said Noh Chang-Ho, head of corporate design at LG Electronics. “To receive this honor in the design capital of the world is humbling and truly rewarding.”
About Tokujin Yoshioka
Born in 1967. Established Tokujin Yoshioka Inc. in 2000.
His works, which transcend the boundaries of product design, architecture, and exhibition installation, are highly evaluated also as art.
His representative works include the paper chair “Honey-pop”, “PANE chair”, “VENUS – Natural crystal chair”, Swarovski Crystal Palace “STARDUST” “Stellar”, YAMAGIWA’s lighting “TōFU” “Tear Drop”, and “MEDIA SKIN” “X-RAY” for au design project.
“Water Block”, a representative work of optical glass projects started since 2002, is permanently exhibited in Musée d’Orsay, Paris.
As some of the other important works, he designed the SWAROVSKI’s flagship store in Ginza and a number of boutiques for ISSEY MIYAKE.
He has collaborated with various leading companies such as Hermès, BMW, MOROSO, TOYOTA, LEXUS.
He also directed exhibition such as “Second Nature” at 21_21 DESIGN SIGHT in 2008, and Cartier’s special exhibition “Story of . . .” – Memories of Cartier creations (2009), and “Cartier Time Art” (2011).
Many of his works are displayed as a part of permanent collections in the world’s well-known museums including Museum of Modern Art (MoMA) in New York, Centre National d’Art et de Culture Georges Pompidou, Victoria and Albert Museum, Cooper Hewitt National Design Museum and Vitra Design Museum.
He received prizes such as “Mainichi Design Award, 2001”, “Cultural Affairs Section of Government of Japan, Encourage Prize, 2006”, “Design Miami, Designer of the Year, 2007”, “Elle Deco International Design Awards (EDIDA)/ Designer of the Year 2009”, “TOKYO Design & Art ENVIROMENTAL AWARDS / Artist of the Year 2010”, “A&W Architektur & Wohnen/Designer of the Year 2011”, and “Maison & Objet/ Creator of the Year 2012″.
His books are “TOKUJIN DESIGN” (Gap Publication), “Tokujin Yoshioka Design” (Phaidon Press), “Invisible Forms” (Access Publishing), “TOKUJIN YOSHIOKA” (Rizzoli International Publications ).
Appeared in television broadcaster TBS’s documentary program, “Jonetsu Tairiku” and selected by the Japanese edition of Newsweek as one of the “100 most respected Japanese by the world,” and “The 100 Most Creative People in Business 2010” by Fast Company magazine in America.