The new 2010 “Senza Tempo” Collection, fully co-ordinated by Rodolfo Dordoni, relies on a sophisticated, structured design layout connected with unprecedented versatility, a widespread sense of comfort and countless forms and solutions perfectly suited to each other. “Senza Tempo” (timeless) immediately evokes the hallmarks of this new collection, including durability, in both aesthetic and value terms.
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SALONE MILAN 2019
Dedece Skyscraper Project
Staging of the corporate showroom was revisited for the presentation of the 2016 Collection, art directed by Rodolfo Dordoni and launched at the Salone del Mobile, where it was a huge favorite.
The company showroom leverages a succession of settings that convey the brand’s sophisticated lifestyle and effectively demonstrate how the latest innovations can blend seamlessly with elements from previous collections.
“Dominant, important, determinant, no frills, no stains, no tyre kickers, a time of action, a time for realism, pragmatic stands, open markets, different languages, evolved styles, decisive lines, attentive brands, poetry here and there, history everywhere, attention to the customer, attention to detail, lots of people, important signal, classic, yet shimmering, shifting “. ………. Alpha Salone – by Paolo Bocchi