On the 14th May, 2010 Minotti opened its 22nd Flagship Store in New York @ 136 Madison Avenue in Manhattan ( New York’s Midtown Heartbeat )
Staging of the corporate showroom was revisited for the presentation of the 2016 Collection, art directed by Rodolfo Dordoni and launched at the Salone del Mobile, where it was a huge favorite.
The company showroom leverages a succession of settings that convey the brand’s sophisticated lifestyle and effectively demonstrate how the latest innovations can blend seamlessly with elements from previous collections.
Now architecture speaks the language of computers — which have three buttons: ” Copy, Paste, Delete “
In collaboration with Daikin, the air conditioner manufacturer, this project by Nendo, was based on the concept of ‘invisible air’ and aims to provide visitors with a unique spatial experience that offers an opportunity to ‘experience in sight what we can only feel in real life.’
This installation evoked the sensation of a comfortable breeze by the movement of light and shadows, not actual air.