“Given the current state of consumption, new stuff must have a superior reason for existing….
Given the current state of consumption, new stuff must have a superior reason for existing.
Not only that, but the way we make and sell it must be redefined
NelBlu by Davide Groppi @ Peggy Guggenheim CollectionSeptember 20, 2019Art
Vela – Stackable Magnesium Chair @ Salone Milan 2019April 29, 2019Design News
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SALONE MILAN 2019
Dedece Skyscraper Project
“Given the current state of consumption, new stuff must have a superior reason for existing. Not only that, but the way we make and sell it must be redefined”.
For Tom Dixon, Extremism is a celebration of the intense and the purposeful, a reflection on the things that leave the most impact.
Constantly on the hunt for more interesting spaces to show and more exciting adventures to share with his partners, customers and friends, Tom came across this abandoned cinema in central Milan, mysteriously never before used during the Salone.
With its monumental ceilings and entertainment history, it becomes the perfect setting to show, animate and sell the new Tom Dixon collections.
Tom Dixon opened the press launch by revealing an amusing anecdote about his Instagram observations of the design community –
He showed an image he had posted on the Tom Dixon instagram page – of Usher taking a selfie with Tom – and explained that he had expected a tsunami wave of ” Likes ” on Tom’s instagram page due to Usher having 40 + million followers. The selfie image disappointingly only received 600 ‘ likes ‘ – yet the next image posted by Tom on the Tom Dixon page showing the cuts that can be made in a tree trunk received a few thousand ‘ likes ‘
Tom concluded from this observation, that the design community is motivated by material – not celebrity ….. Hence the theme for his collections and the basis for his work.
Renault unveiled a striking blue concept car by Ross Lovegrove at the Triennale in Milan for the 2103 Salone.
This concept car is the result of close collaboration between Renault and Lovegrove, and brings together two worlds where Design plays an important role ie the world of furniture and that of the automobile.