“Given the current state of consumption, new stuff must have a superior reason for existing….
Given the current state of consumption, new stuff must have a superior reason for existing.
Not only that, but the way we make and sell it must be redefined
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Vela – Stackable Magnesium Chair @ Salone Milan 2019April 29, 2019Design News
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SALONE MILAN 2019
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“Given the current state of consumption, new stuff must have a superior reason for existing. Not only that, but the way we make and sell it must be redefined”.
For Tom Dixon, Extremism is a celebration of the intense and the purposeful, a reflection on the things that leave the most impact.
Constantly on the hunt for more interesting spaces to show and more exciting adventures to share with his partners, customers and friends, Tom came across this abandoned cinema in central Milan, mysteriously never before used during the Salone.
With its monumental ceilings and entertainment history, it becomes the perfect setting to show, animate and sell the new Tom Dixon collections.
Tom Dixon opened the press launch by revealing an amusing anecdote about his Instagram observations of the design community –
He showed an image he had posted on the Tom Dixon instagram page – of Usher taking a selfie with Tom – and explained that he had expected a tsunami wave of ” Likes ” on Tom’s instagram page due to Usher having 40 + million followers. The selfie image disappointingly only received 600 ‘ likes ‘ – yet the next image posted by Tom on the Tom Dixon page showing the cuts that can be made in a tree trunk received a few thousand ‘ likes ‘
Tom concluded from this observation, that the design community is motivated by material – not celebrity ….. Hence the theme for his collections and the basis for his work.
KnollTextiles’ Adjaye Collection is a highly anticipated collaboration between David Adjaye and KnollTextiles Creative Director Dorothy Cosonas, a meeting of African aesthetics with the language of modern fabrics.
After collaborating with Knoll on furniture in the past few years, Adjaye brings his many years of travels across the whole African continent into colourful, textural fabrics both woven and digitally printed, comprising of two wall coverings, two draperies and four upholstery patterns.