Extremism by Tom Dixon
“Given the current state of consumption, new stuff must have a superior reason for existing….
Given the current state of consumption, new stuff must have a superior reason for existing.
Not only that, but the way we make and sell it must be redefined
“Given the current state of consumption, new stuff must have a superior reason for existing….
“Given the current state of consumption, new stuff must have a superior reason for existing. Not only that, but the way we make and sell it must be redefined”.
For Tom Dixon, Extremism is a celebration of the intense and the purposeful, a reflection on the things that leave the most impact.
Hear Tom talk through key pieces of the new collection, Industry, and his past experiences…
Constantly on the hunt for more interesting spaces to show and more exciting adventures to share with his partners, customers and friends, Tom came across this abandoned cinema in central Milan, mysteriously never before used during the Salone.
With its monumental ceilings and entertainment history, it becomes the perfect setting to show, animate and sell the new Tom Dixon collections.
Tom Dixon opened the press launch by revealing an amusing anecdote about his Instagram observations of the design community –
He showed an image he had posted on the Tom Dixon instagram page – of Usher taking a selfie with Tom – and explained that he had expected a tsunami wave of ” Likes ” on Tom’s instagram page due to Usher having 40 + million followers. The selfie image disappointingly only received 600 ‘ likes ‘ – yet the next image posted by Tom on the Tom Dixon page showing the cuts that can be made in a tree trunk received a few thousand ‘ likes ‘
Tom concluded from this observation, that the design community is motivated by material – not celebrity ….. Hence the theme for his collections and the basis for his work.
A product that reacts to the current lighting debate. The light bulb is as archetypal…
I have a definite preference for the construction of things – rather than the final shape. I love the bones of an object. The surface or the skin is never an afterthought but always a consequence of the structure
Tom Dixon
Cappellini for Walt Disney Signature dining installation at DIFFA 2010. Walt Disney and Cappellini both…
Does the company create top designers or, at the end of the day, do…
DedeceBlog’s Milan VLog contributor Emma Elizabeth attended the beautiful and bewildering Swarovski Crystal Palace opening…
A new decorative style for Minotti’s 70th Anniversary setting at Salone del Mobile in Milan.
Modern, bright, graphic and incisive, it reinterprets the different stylistic languages of the designers who provided the 2018 Collection within a fully coordinated and harmonious project.
100% Original Design was organised by Elle Decor Italia at Milan’s Palazzo Reale, as part of its Be Original communication campaign, supporting originality and industrial design.
The Be Original project began in 2012, when Elle Decor launched a debate among all those involved in the product design industry, regarding the protection of creativity and originality, and the battle against industrial design counterfeiting.