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SALONE MILAN 2019
Dedece Skyscraper Project
The Minotti 2013 collection evokes a certain era – the ’50s, ’60s and ‘70s – by drawing upon a veritable fountain of design ideas and personalities that left an indelible mark on the history of Italian and international design.
Echoes of contemporary American architecture, the light freshness of Scandinavian design, the strict formality of German rationalism, the calm and measured elegance of the Milanese school, and the ability to create cultured, sophisticated decor – all flow together in a perfect and at the same time original fusion of inspirations from the worlds of design, architecture and decor.
This interview by Marcus Fairs, was filmed as the city geared up for the Salone, the world’s biggest design fair, which, together with hundreds of events that take place across the city, transforms Milan for a week each April.
“Anything can happen in Milano during this week,” … Fabio Novembre
This year, the architecture and mood of Minottti’s exhibition space adhered to the underlying concept of the Lifescape collection and recreates a contemporary habitat where interior and exterior come together harmoniously, in order to form the ideal setting for the presentation of the eclectic, very flexible 2013 collection.
Reinforcing her unmistakable instinct as an explorer, Gallerist Nina Yashar hosted a striking showing in the scenographic atmospheres of Nilufar Depot in Via Lancetti 34.
Set design, from Space Caviar’s Joseph Grima, presented as a rarefied landscape with pieces suspended in scenographic bubbles evoking the utopian residences of the 70’s experimentation in Radical Design.
Once again, the amazingly creative sparkle of Paola Lenti permeates throughout the entire installation proposal – from the furniture products, to the ceramic, metal and fabric installations, to the decorations of the architecture.
It reveals to the visitors how all the elements interpreting this scenery contribute to the creation of a coherent and balanced wholeness.
Essential forms and colour hues become narrations proposing different plots in each room and visualizing the company’s personal idea of contemporary living.