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Dedece Skyscraper Project
Now in its 57th year, the Salone del Mobile underpins what is widely regarded as the design industry’s most important Design Week. But the event has faced some criticism in recent years, over both its’ organisation and its content.
This has sparked the very first Salone del Mobile.Milano Manifesto, an affectionate tribute to the city, a declaration of intent geared to channeling the forces in Milan to work together to preserve the leadership role of both the city and the trade fair, and attract ideas, projects and new resources
The Salone del Mobile’s Manifesto targets these issues and more, with its rallying cry for the industry …….. ” To give shape to the sort of design and architecture that is more conscious of the needs of a constantly evolving society. It also encourages companies, architects and designers participating in the fair to challenge production processes and service methods in order to Stay ahead of the Game”.
Constantly on the hunt for more interesting spaces to show and more exciting adventures to share with his partners, customers and friends, Tom came across this abandoned cinema in central Milan, mysteriously never before used during the Salone.
With its monumental ceilings and entertainment history, it becomes the perfect setting to show, animate and sell the new Tom Dixon collections.
“In Milan this year, we want to inspire architects and designers through a radical interpretation of how food and surfaces can interact in different ways, delivering a food experience that challenges all the senses in an exercise of materiality, luminosity and texture”