Salone Milan 2010 – Established & Sons

Salone Milan 2010 – Established & Sons

The company, which formerly relied solely on British designers, introduced new furniture and lighting during Milan’s Design Week from a host of other international designers including Bertjan Pot, Stefan Diez, and the Bouroullec brothers.

Established set-up show again in La Pelota, the cavernous former gymnasium with an unapologetic display of products, old and new, arranged on brightly lit terraces for all to see.

“Last year we created a maze of wooden rooms, which felt right given the general feeling,” explained Alasdhair Willis. “This year, we wanted to do the opposite.”

The big news, aside from new designers Martino Gamper, Konstantin Grcic and Stefan Diez joining the fold, was the launch of an entirely new label – Estd by Established & Sons. Anonymously designed by its stable designers, this range of smaller items will be sold through for accessible prices – a move Willis explains isn’t driven by business panic but rather follows the way consumers are buying.

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