“This Way” with Breakfast by Design Academy Eindhoven @ Milan Design Week 2011

“This Way” with Breakfast by Design Academy Eindhoven @ Milan Design Week 2011

British designer and department head Ilse Crawford will be curating ‘This Way’, an edit of the Dutch Eindhoven Design Academy’s graduation projects alongside selected alumni works and Academy projects. After a quick bite at the pop-up café run by current and former students, settle in for a series of lectures and breakfast conversations by prominent alumni.

The theme is THIS WAY,with pieces by graduates (Bachelors and Masters), that focus on the students’ different views on the world, the issues that engage them, and therefore potentially the different roles they can play from inventor to behaviourist, educationist to activist.

‘Endless’ chair by Dirk van der Kooij, with the machine which 3D printed it !

via Friuli 26


Milan Breakfasts

You’re invited for breakfast during the opening week of the 50th Salone Internazionale del Mobile in Milan, Italy, by the Design Academy Eindhoven Masters and Premsela, Dutch Platform for Design and Fashion.

In today’s world a complex context is a given: the themes, questions and opportunities that arise, are rapidly expanding the professional field of design.

Does Alberto Meda still trust? / Will Dutch Design reinvent itself? / How does Martí Guixé see the future?

1) Trust this Breakfast

Thursday 14th April 2011

During this “TRUST this breakfast” we will discuss and share ideas on the idea of TRUST. An abstract and complex given that is fundamentally imbedded at the core of our daily lives, trust is the reliance we have on ourselves in relation to our surroundings, both material and immaterial. The recent economic crisis can also be considered as a crisis in TRUST. But what does this mean for design? Themes like demographic change, environmentalism, or for instance ethics within working conditions, information distribution or food production ask for a re-examination of what TRUST means and the role of design can play.

2) Open Design

Friday 15th April 2011

Open design embodies the ideology of a society in which each person can appropriate and contribute creatively by sharing and using information based on the ideology of open source. Given that we have access to the internet, the prosumer can participate in this process of open design. Designing for an open design questions the role, the status and the signature of the designer. During this “Open design breakfast” we will discuss and share ideas on the implications of for instance authorship, copyrights, taste and responsibility of the designer.

3) Design Matters!

Saturday 16th April 2011

The growing awareness of global inequalities in wealth, the distribution of materials, goods and services make designers turn to “real needs” with meaningful designs to serve all human beings. 5.8 billion people, or 90%, of the world’s total population of 6.5 billion have, little or no access to most of the products and services many of us take for granted; in fact, nearly half do not have regular access to food, clean water, or shelter. Addressing these issues with design’s potential to develop new innovative solutions to seemingly persistent (social) problems is the way forward. In the “design matters! breakfast session” we will investigate what kind of design attitude does work in these contexts demand?

4) My Way

13th of April.

Start at 16.30 at Studio Zeta, Milan, and round up at 19.00 with drinks & bites, plus a private view.

We see new ways coming into being: designers searching for new roles in between disciplines, or working as a collective combining difference knowledge, qualities and perspectives. There is new purpose.

Showcasing selected recent graduates who represent the new role models for design.

Meet the designer as storyteller > Bas Princen interviewed by Jurgen Bey, the designer as translator > Christien Meindertsma interviewed by Joost Grootens, the designer as innovator > Dries Verbruggen, Claire Warnier interviewed by Piet Hein Eek, and a new generation of social designers.

The talks will be moderated by Marcus Fairs (Dezeen architecture and design magazine).

And to round up Paola Antonelli (curator Museum of Modern Art New York) will give a reflection.

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