Thanks to the collaboration with the famous designer Cristina Celestino, one of the historic trams of Milan was reinterpreted in a contemporary style, like a vintage cinema.
Cristina Celestino’s living room on wheels Tram Corallo, travelled around the Brera district on a vintage tram, dating from 1928.
Other modes of transport may modernise and morph into driverless or futuristic high-speed versions of their former selves, but there remains something resolutely and romantically 19th century about the tram
Milan and its city landscapes were the protagonists of this project.
The CoralloTram project was inspired by the theme of travel, which the designer associates with a “mental state”.
” You do not necessarily have to pack up and travel the world to feel “travelling”. ” ………….. Christina Celestino
Throughout the duration of the Milan Design Week, the tram cruised through the city’s tracks in the afternoon time slots, within the Brera district.
The tram stopped in – piazza Castello 2, via Cusani 4 and piazza Cairoli.
The internal environment of Tram Corallo had been divided into two areas: which reproduce two recurring moments in theatres and cinemas – a foyer waiting room and a screening room.
The Foyer / Waiting Area
The foyer area, interpreted as a soft and padded waiting room, with composed and rigorous sofas, windows covered by Rubelli curtains visible from the outside, and Besana inlaid floor carpeting.
Passementerie features prominently, not just in delicate string curtains (in three tones of pink with the bottom segment dyed to match the greens of the carpet) separating the two spaces, but also wrapped around the metal poles of the tram, and even the driver’s convex mirrors are decoratively framed in coiled rope..
The foyer was furnished with bespoke banquette seating upholstered in a combination of jacquards and velvets in a typically uplifting Celestino palette of coral and aqua-green.
This space is totally enclosed by an abundance of coral-hued floral Rubelli ‘Goldfinger’ silk brocade drapes – which were also tailored into palazzo pants for the onboard team.
The Screening / Projection Room
The rear part of the Corallo Tram, is the projection screening room, which was divided frpm the Foyer, by a lightweight curtain in trimmings, and housed a small cinema where passengers could enjoy a view of the city, comfortably seated on the poufs designed by Cristina Celestino.
Celestino continues her playful reappropriation of jewellery typologies, originally debuted with Fendi as marbled-topped tables featuring brass bases echoing the butterfly backs of earrings.
Cristina’s vision – ‘inspired by the theme of the journey, as an experience with dream and surreal overtones’ – had been realised in collaboration with historic Venetian fabric house Rubelli, Besana Moquette, and passementerie specialists Antica Fabbrica Passamanerie Massia Vittorio 1843
Cristina Celestino , excels at contemporary design that references historic styles and forms,
She rose to global prominence in 2015 when Fendi unveiled her pastel-pretty, Fifties-inspired Happy Room at Design Miami.
Project Concept Planning