Moroso joyfully celebrates Ron Arad through the wit of Spanish designer / cartoonist Javier Marsical
In honor of Ron Arad and his 25 year collaboration with Moroso, there will be an exhibition in the Moroso showroom: “Spring to Mind” curated by Studio Marco Viola
Here visitors get a sense of all those things people generally associate with Ron Arad’s furniture.
“Ron had his debut with us as industrial designer. That is something I am proud of,” says Patrizia Moroso.
“Ron Tom Tom”, an exhibition by Tom Vack in the university shows more still of Ron Arad: 20 photographs of furniture in their original size.
Spring to Mind Marketing Posters
Via Pontaccio 8/10
Università degli Studi di Milano,
Via Festa del Perdono, 7
About Ron Arad
Ron Arad‘s constant experimentation with materials and his radical reconception of the form and structure of furniture has put him at the forefront of contemporary design.
Alongside his limited edition studio work, Ron Arad designs for many leading international companies including. His current architectural commissions include hotel projects in Italy, Spain, England, Mexico and a design museum in Israel.
Arad is the winner of numerous design awards and his work appears in many public collections worldwide.
He is currently Professor of Product Design at the Royal College of Art in London.
About Javier Marscial
” First surprise, then fascinate. Finally, convince, this is our strategy.”
We are the first multidisciplinary studio that was created in Spain. We have explored all the media and categories of design. We have constructed a personal, artistic language of our own. And all this has given us the success and international recognition that our work enjoys today.
We know how important it is to transmit the authentic value and the essence of the brand, as we have managed to maintain ourselves as a brand that is valued and respected. We also know that to be able to deal with a commission successfully, we need to communicate emotions and manage to achieve a result that is unique, magical and desirable. We believe that passion, audacity and creativity can achieve innovative results that work.
After 30 years of positive experiences, we can affirm that our clients can trust us; our curriculum is our greatest guarantee. We deal with commissions involving large dimensions and great complexity, integral projects which bring together all the disciplines of design and, also, more specialised commissions, and to do so we have an excellent team of specialists.
We create friendly creatures with whom it is easy to live, images that delight one’s eyes, products to be used and enjoyed, and physical and digital spaces in which artistic intervention and design provide feedback.
Our work communicates talent, excitement and optimism. Our stance is for a free, critical, creative attitude to contribute towards improving the present and to guiding the future with imagination and sensitivity.