Swarovski returns to Euroluce with its latest lighting collections and bespoke lighting solutions presented in a special exhibition inspired by the four elements of nature.
Showcasing the Austrian company’s 124-year heritage of creativity, innovation and craftsmanship, the unique booth is divided into four sections inspired by the elements of nature: air, water, earth and fire ― all of which are integral components in Swarovski’s crystal manufacturing.
The exhibition explores the relationship between light and darkness.
At the heart of this elemental maelstrom lies the “fifth element”, the purest expression of absolute beauty: Swarovski’s largest bespoke installation Anima Mirage, inspired by the search for the soul of crystal.
At the center of the exhibition, showcasing Swarovski’s expertise in bespoke and technologically advanced lighting, is a specially designed crystal installation, Anima Mirage, that climbs up the bronze mirrored wall and ceiling of the booth.
The modular centerpiece, created from brushed gold, frosted glass and crystal, the fifth element, reacts to movement and pulsates like a living and breathing organism.
Masterminded by Dutch visual storyteller Marcel van Doorn, the exhibition explores the relationship between light and darkness.
The space is built from dark blue wood panels that enhance the brilliant crystal lighting pieces.
The collections connect to a bespoke Swarovski lighting app, allowing the user to select from five pre-set ‘auras’ and three ‘effects’, or to create their own unique lighting environment.
New designer collections from Swarovski crystal palace include new works from Tord Boontje’s ‘Luminous Reflections’ series, and ‘Cyanometer’ from Swarovski Designers of the Future winner Marjan van Aubel.
by Tord Boontje
‘ Luminous Reflections ’ features smooth, unfaceted crystal components that are the first of their kind to be launched by Swarovski.
Their highly innovative, fluid surfaces create a rippled effect that radiates soft light and replicates the shimmering reflections of sunlight on water.
First introduced at the 2017 London Design Festival, an extension of the collection debuts at Euroluce, including a new pendant design in three variations and a table lamp.
by Marjan van Aubel
‘ Cyanometer’ ― which comes as a floor lamp, ceiling lamp and a wall light ― uses White Opal crystals in a minimalist design.
The White Opal crystals collect light, as opposed to refracting it, emitting soft hues of blues, pinks and reds to mimic the 24-hour cycle of daylight.
“ We are delighted to present our most innovative and eye-catching selection of crystal lighting to date at this year’s Euroluce. We were inspired by the variety and beauty of the natural world to explore the different facets of our lighting brands, and we hope this stunning space provides brilliant inspiration to creative partners and customers.” …………. Nadja Swarovski
by Tord Boontje
Swarovski’s contemporary collection embraces elevated minimalism using Swarovski crystals.
Launching commercially is the‘Infinite Aura’ collection, which combines exquisite craftsmanship, cutting-edge technology and innovative design.
Droplet and Florijana have a versatile application approach: chandeliers, table lamps, floor lamps, close-to-ceiling fixtures and wall sconces.
Marjan van Aubel
Marjan van Aubel is a solar innovator whose practice spans the fields of sustainability, design and technology.
Working with scientists, engineers and institutions such as the Dutch Energy Centre, she promotes extreme energy efficiency through intelligent design, striving to accelerate solar technology’s transition into everyday usage.
Since graduating from the Royal College of Art in 2012, van Aubel has exhibited at world-class institutions such as London’s Design Museum and the Stedelijk Museum, Amsterdam. Awards include the London Design Festival Emerging Talent medal in 2015, WIRED’s Innovation Award, and the Wallpaper Design Award in 2016, plus Swarovski’s Designer of the Future in 2017.
Her work is in major collections such as MoMA, NYC; the Vitra Design Museum, Germany; the Montreal Museum of Fine Arts; and the National Gallery of Victoria in Australia.
Tord Boontje is known for his expression of romanticism in contemporary design.
His work employs an experimental approach, displaying an interest in storytelling, nature, decoration, materials and technology. The results vary from the ornate to the minimal, from the handcrafted to the high-tech.
Boontje is from the Netherlands and studied at the Eindhoven Design Academy before attending London’s Royal College of Art.
He established his studio in 1996, utilizing mass production techniques as well as creating one-off pieces, and has since worked with premium global brands on lighting, furniture, textiles, ceramics, graphic identity and site-specific installation.
Studio Tord Boontje designs can be found in the world’s major museum collections, including London’s V&A and New York’s MoMA.
Marcel van Doorn
Marcel van Doorn is described as a ‘visual storyteller’ whose playful designs reveala sophisticated vision.
Drawing inspiration from nature, his work employs colorful optical illusions that question the act of seeing and reframe the world of luxury.
Van Doorn studied fashion and 3D industrial design in Utrecht before graduating from the Institut Francais de la Mode, Paris.
He honed his craft while working as an artistic director for the Dutch department store De Bijenkorf, going on to develop a reputation as a creator of extraordinary experiences, environments, sets and windows displays.
He now lives between Amsterdam and Paris, working all over the world with prestige brands such as Cartier, Chanel, Hermes, Ruinart and Swarovski.