Nike’s Natural Motion @ Salone Milan 2013

Nike’s Natural Motion @ Salone Milan 2013

Embracing a philosophy of “less is more,” Nike introduced its latest line of lightweight, limited-edition footwear at the Salone Internazionale del Mobile in Milan.


The barely there running kicks include the latest installment of the brand’s HTM collection, a collaboration between the Harajuku street-wear king Hiroshi Fujiwara and the Nike designers Tinker Hatfield and Mark Parker, as well as a new Flyknit Racer and the Nike Inneva Woven, a running shoe designed to mimic the feel of running barefoot.


Never ones to undersell a new product, Nike also unveiled at the Salone an installation featuring pieces by three cutting-edge digital artists based on the integration of nature, technology, design, art and sport reflected in the company’s new shoes.

The exhibit, “The Art + Science of Super Natural Motion,” includes works by the Britain-based multimedia studio Universal Everything, the architect and designer Daniel Widrig, and the team of visual and sound artists Davide Quayola and Natan Sinigaglia.


Kinesis (2012) by Daniel Widrig- Polyamide 3D printed jewelry collection


The Nike Flyknit Racer gets its structure and support from Nike Flyknit technology. The one-piece knit upper is a mix of multiple yarns that are threaded through the knit machine to seamlessly integrate areas of high support, breathability and stretch where you need them most. There are no overlays to add weight, delivering a lightweight shoe with a precision fit that feels like a second skin.



The new multi-colored HTM Trainer+ is the latest installment of the HTM collection, the ongoing collaboration between Fragment Design Founder Hiroshi Fujiwara, Nike design legend Tinker Hatfield and NIKE, Inc. President & CEO (and designer) Mark Parker. Since 2002, these three designers have worked together to showcase new innovations, reinterpret existing designs and explore unexpected concepts.



Designed to mimic the natural biomechanics of the foot, the Nike Free Inneva Woven offers a sense of natural motion that is both flexible and comfortable. Thanks to its hand-woven upper, a dynamic lacing system, and an intricate 360-degree hand-woven system, the laces interconnect with nylon webbing to create a complex pattern that forms the upper precisely to the foot.


The special edition Nike Flyknit Racer, Nike Inneva Woven and HTM Flyknit Trainer+ will be available exclusively at Nike Stadium Milano starting on April 12, and at 1948 London on April 13.

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