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Dedece Skyscraper Project
Tom Dixon opened the press launch by revealing an amusing anecdote about his Instagram observations of the design community –
He showed an image he had posted on the Tom Dixon instagram page – of Usher taking a selfie with Tom – and explained that he had expected a tsunami wave of ” Likes ” on Tom’s instagram page due to Usher having 40 + million followers. The selfie image disappointingly only received 600 ‘ likes ‘ – yet the next image posted by Tom on the Tom Dixon page showing the cuts that can be made in a tree trunk received a few thousand ‘ likes ‘
Tom concluded from this observation, that the design community is motivated by material – not celebrity ….. Hence the theme for his collections and the basis for his work.