Minotti Design Identity @ Milan Design Week 2011

Minotti Design Identity @ Milan Design Week 2011

One look at the new Minotti 2011 collection and you immediately understand why such a weighty, and true word was chosen: –  identity.

The reason lies in the lines drawn by Rodolfo Dordoni, in the consistency and strength of his designs. In recognizing the needs expressed by humankind, in his research. The reason lies in the stability of a firm that, over time, has figured out how to mature into its own unique individuality, trace a pathway, define a clearer awareness.

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Above all, projects that meet the needs of the present: functional, flexible, authoritative. Without sacrificing a warm welcome, a softness declared by lines and proportions, right from the start.

Identity translates into a clear statement: this is who we are, this is what we want.


minotti salone 2011 – ground floor lay-out

Of course, there are echoes of essential design, leaning more toward understatement rather than opulence; to the highlights more than to the rhetoric of signs. But, where everything is governed by Intelligent thought that knows how to weave together innovation and history, technology and beauty.


Minotti is a classic, thanks to its tradition, balance, and quality.

Minottiis contemporary, thanks to its research, mission, and future directions.

Two perspectives, the same identity.

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