In this project the Twitter “tweets” are generated by real birds.
Click here to see the birds tweet live!
If a person chooses a lamp in a shop, say a lamp designed by me, picks it up, buys it and then takes it home: well that will have some sort of influence on his life
The 1960s TV hit Get Smart featured a running gag about a shoe phone — a phone embedded in Maxwell Smart’s shoe. One reason it was funny was that it seemed so far-fetched.
But not to the Motorola engineers who, in April 1973, released the world’s first cellphone. They used to call it the Shoe Phone because that was the only thing they had to compare it to.
The presence of Juventus at the Milan Design Week is part of a wide array of initiatives, projects, and radically innovative brand experiences, of which football will always be the origin, but never the limit.
These new expressions and experiences support Juventus’ transformation from a sports brand to an identity brand that engages with completely new markets and audiences, including the global design community.