Via Tortona 54
Nendo noticed that Marsotto, ( which specializes in marble furniture ) , make a lot their products a single material in either “black” or “white”, without combining any other materials.
So in order to utilize the rather unsightly regularly spaced pillars and the spatial feature of the entrance being in the middle of the Spazio Bigli venue space, it was decided that the exhibition space would be divided right and left using “black” and “white”.
Norman Cherner (1920-1987) was truly a renaissance man of the midcentury-modern movement — his devotion to teaching, prefabrication and hands-on production probably handicapped him in the race to get into the pantheon of mid century greats.
Cherner is recognized as one of the most original of a generation of designers that explored post-war technological innovations in industrial design and architecture.
The presence of Juventus at the Milan Design Week is part of a wide array of initiatives, projects, and radically innovative brand experiences, of which football will always be the origin, but never the limit.
These new expressions and experiences support Juventus’ transformation from a sports brand to an identity brand that engages with completely new markets and audiences, including the global design community.