Salone Milan 2010 – Navy Chair goes cola red

Salone Milan 2010 – Navy Chair goes cola red

After four years of work, Emeco have created a new Navy Chair made of 111 recycled plastic PET bottles (about 65% post consumer content). the chair is made at a new factory owned by The Coca-Cola Company, who collaborated with Emeco on the new chair.

“We designed The 111 Navy Chair ® to have the attributes of the original aluminum version – super strong, durable and comfortable, but now its also warm, colorful and less expensive than the aluminum original. We expect to use about 3,000,000 plastic beverage bottles each year in production, which will start in June, 2010”





The chair will go into production in June, supported by an advertising campaign showing the chair encased in a one-ton block of ice created by ice sculptor Duncan Hamilton and photographed by ice photography specialist Peer Lindgreen. The images shown here were taken at the photo shoot in London recently

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