Set within a disused vault in the famous Milano Centrale train station which formed the new design district Ventura Centrale, TIME MACHINE was a unique and immersive installation which took visitors on a journey of Broom’s designs from the past ten years.
The presentation seamlessly combined design, drama, movement and illumination, ensuring ‘TIME MACHINE’ was one of Milan’s unmissable events for 2017.
Lee Broom presents 10 years of work on modernist merry-go-round. Built at the famous Pinewood film studios in the UK, the carousel at over 6 meters wide and over 4 meters in height, displayed within the 340 sq meter vault, is Broom’s largest show to date.
Upon entering the derelict vault, the carousel providing the only illumination to the space becomes a playful and serene beacon, its cinematic, Kubrick-esque theatricality creating a memorable narrative to poignantly mark Broom’s anniversary show and his step into his next decade of design.
All re-imagined in white, Broom’s designs take on a cohesive uniformity with the purity of the palette additionally illustrating the silhouette of the product, creating a simpler more modern aesthetic with each piece taking on a new personality.
His Bright On Bistro chair from 2008, Carpetry Console from 2009, Crystal Bulb designed in 2012 and Drunken Side Table from 2015 have all been re-imagined in a completely white colour palette to create a sense of uniformity.
The designer’s new Time Machine grandfather clock, made from a monolithic block of Carrara marble, was also presented as a centrepiece for the installation.
Hand-crafted from Carrara marble, the monolithic structure takes centre stage in the exhibition and features a traditional engineered clock mechanism with solid brass pendulum, weight and hands.
With a desire to create a grandfather clock for many years, the celebration of Broom’s decade of design was a timely and natural choice to release the statuesque piece.
The clock is also a limited edition piece with only ten being produced in celebration of the past ten years, one for each year.
“The Milan presentation has always been very important for me,” Broom said. “I decided I wanted to recreate pieces I had designed over the past ten years in a single colour palette and with new and different finishes which would give a cohesion to the presentation.”
“I then explored interesting ways to present my designs which document the journey of the past decade in a thought-provoking way.”