Dedece, the exclusive Australian distributor of Tom Dixon’s renowned brand, has just opened a beautiful Monobrand store in the leafy Liverpool Street in Darlinghurst (adjacent to the dedece showroom off Crown Street).
Spread over four levels, customers will be able to fully immerse themselves into the world of Tom Dixon design, shopping his furniture alongside seasonal drops of his unexpected lighting and accessories.
This flagship store is one of only six worldwide, (other cities include Los Angeles, New York and Hong Kong) in turn bringing a truly global design experience to the Sydney market.
A full range of Tom Dixon product is also available at the new dedece showrooms in Melbourne and Perth.
Tom Dixon is one of Britain’s most famous industrial designers.
He’s built a career on bringing wit, imagination and charm to everyday objects, most especially his chairs and lights, which have been mimicked around the world.
Even if you don’t know the name, you’re likely to recognise his work – his influence can be seen in many slick Sydney restaurants and cafes.
In the 1980s the Tunisian-born, London-bred creative was designing for Italian furniture giant Cappellini and at the same time running his own design think tank and shopfront in London, called Space.
Over the years his pieces have been acquired by some of the most important galleries in the world, including London’s Victoria and Albert Museum, MoMA in New York and the Centres Georges Pompidou in Paris.
Formerly hidden behind the names of the manufacturers he was producing for, Dixon came into the spotlight in 2002 when he founded his design studio, Tom Dixon, which so far has six flagship stores around the world
The newest is Sydney, which got its own flagship store this month – the first for Australia (the others are in New York, Hong Kong, Tokyo, London and Los Angeles).
Tom Dixon has, of course, been stocked in other stores around Australia – but this is the first time his full range will be available in one place.
“We haven’t been able to show the entire collection previously, and now we can,” says Tim Engelen, director of Dedece (an Australian design retailer that has stocked Tom Dixon since the beginning).
Tim runs the new Tom Dixon Flagship, which is next door to Dedece.
“We’ve been a lover of Tom Dixon since the beginning, so to see such a breadth in the range [is really exciting]. And what keeps us excited is that he just keeps coming out with new product. He’s constantly reinventing it all – furniture, lighting and homewares.”
The product range keeps expanding and metamorphosing, but some of the current highlights include plush throne-like Wingback Chairs; molten-looking, “mildly hallucinogenic” pendant lights; a stationary range inspired by “radical geometrics”; and Dixon’s famous candles, with their bold and variegated containers.
After years of shiny metallics, Tom Dixon has gone a little bit soft with his newest homewares range.
The Sydney flagship also stocks Tom Dixon’s newly launched textile range of throws and cushions, Super-Texture, which represents the brand’s first foray into sewn and woven products.
Super-Texture is the first foray into weaving, sewing and embellishing where the extreme textures of velvets, boucles and knits are explored and designed to be stacked and combined, likening the textiles (including throws and cushions) to a playground for tactility and a canvas for soft and subtle colour.
The store has eight-metre-high ceilings, raw industrial finishes and minimal styling across its three levels.
According to Engelen, the architectural quality of the building and Tom Dixon’s colourful designs mean that not much styling is needed, which is not to say there aren’t grand plans for the space.
“We’re one of the larger flagship stores in the world, and probably the most unique in terms of architecture,” says Engelen.
“Phase one is opening as a flagship store and, all things being approved, phase two is to have a bistro. That’s just plans at this stage.”
dedece Tom Dixon Store Melbourne
The very new Dedece Melbourne showroom, re-opened in early 2018 after closing the doors at the Russell St space back in 2016. Designed by CO-AP Architects the space is housed within a former goods warehouse located adjacent to buzzy Church St, Richmond.
Featuring floor to ceiling windows and plenty of natural space, the neutral background perfectly showcases the full ranges that Dedece represents.
Tom Dixon’s eponymous has centre stage on the ground floor and his full range of lighting, furniture and accessories is represented for customers to peruse and purchase.
This year Dedece reaches a very impressive milestone marking the 40th year of being in business.
255 Liverpool Street, Darlinghurst
(02) 9360 2722
Hours: Mon to Fri 10am–5pm Saturday 10am- 3pm