Droog presents hardware with a twist during Salone del Mobile, Milan 2015: Construct Me!
“Construct Me” is the smallest exhibition that has ever been in Milan shows.
The size of the expo by the Dutch company falls in line with the small size of the products with the overall event taking place in a natural and well befitted venue.
The collection of 210 hardware items was presented in their natural habitat, the ordinary Ferramenta Hardware Store.
Droog focused on the smallest parts of furniture, functional elements that are usually not noticeable and often invisible.
Their screws, hinges, nuts, nails, brackets and other hardware are super functional – in some cases even extended in their function – but also add value, character and a richer narrative.
In the created collection, you will find nails that reduce the risk of hitting your finger, two way tie wraps, fancy hinges and screws that smile at you.
They give flavour to simple DIY work, revive existing furniture and challenge the designer
At the event, “screwy” smileys from the gumball vending machine were available for a design memento from the day.
“Construct Me” focused on the smallest components of project office furniture, placing them in the spotlight to sell to international buyers.
The usually invisible screws, bolts, hinges and other hardware related products adds, according to the founders of the ‘ Dutch design, ‘value and character’.
With the use of their latches and hinges existing furniture can be reshaped and given a little update for a do-it-yourself creation or something special for gift purposes.
Construct Me! Hardware Collection by Studio Droog products – (L-R): Flat Cross Screw X-Large; Wing Nut Large; Wing Nut Medium; Double Tie Wrap; Flat Cross Screw Large; Nail Holder with Cross Head Nail; FlatMesh Nail; Pattern Hinge (combination); Emoticon Screw (smile); Pattern Bracket One.