On the occasion of Milan Design Week 2013 Triennale Design Museum is dedicated to the assimilation capacity, curiosity and the desire to compete with other languages and cultures in order to start new projects and new processes.
In the design contributions of various origins are distinct from the original context, it is processed in unexpected and imaginative new spaces are born from a misreading of the previous and creative.
It comes into play the “Flu Syndrome”, made possible by its faculty of each language to exert pressure on any other language, ad infinitum.
To restore the complexity of this phenomenon, the sixth edition of the museum is organized into three parts, corresponding to three areas of the exhibition and three era(s) of the story from the postwar period to the present.
A polyphonic choral narration and with the involvement of 22 Italian and international designers, engaged in the creation of novel site-specific installations.
Completed using detailed photographs of all the installations, Design. The Syndrome of Influence gathers all of the curiosity and sense of adventure of the designers from the ‘50s and ‘60s together with the dynamism of contemporary design, achieving a reversal of perspective that aims to x-ray Italian design in the convergence of different points of view who built and defined it.
Part 1 )
The first part tells about the inventiveness of Italian design with ten installations dedicated to the masters of the “golden age“ of Italian design.
Each installation, the work of a contemporary designer, is devoted to a master of the ’50s / ’60s. In this way is evoked the origin of a research design that has made the Italian international cultural phenomenon we know.
The ten rooms: > Blumer and friends and Marco Zanuso / Paolo Ulian and Vico Magistretti / Lorenzo Damiani and Achille and Pier Giacomo Castiglioni / Formafantasma and Roberto Sambonet / Sonia Calzoni and Carlo Scarpa / Alessandro Scandurra and Ettore Sottsass / Matilde Cassani, Francesco Librizzi and Bruno Munari / Martino Gamper and Gio Ponti / Italo Rota and Joe Colombo.
For the next phase of the exhibition, installations are dedicated to the legacy of the masters of war with a layout that multiplies with a mirror objects and screens with interviews that evoke the design situation next to the sixties.
Italian Design becomes a piece of the nascent Made in Italy
Interviews with Alessandro Mendini, Enzo Mari, Mario Bellini, Paolo Deganello, Paolo Rizzatto, Ernesto Gismondi, Alberto Alessi, Claudio Luti, Franco Raggi, Vanni Pasca, Joseph Grima, Giulio Iacchetti .
Part 3 )
The third part presents the way in which the new brand of design you have in the context of Made in Italy.
The installations are dedicated to exposing the philosophy of the protagonists, the way they determine their production strategy, the image and the choice of the designer.
The curiosity, sense of adventure evoked to characterize the figures of the designers of the fifties and sixties are now attributed to these production facilities in a sort of reversal of perspective with the twelve windows :
Alessandro Mendini for Alessi / Margherita Palli for Artemide / Antonio Citterio for B & B Italy / Mario Bellini for Cassina / Matali Crasset for Danese / Miki Astori for Driade / Ron Gilad for Flos / Ferruccio Laviani for Kartell / Paolo Rizzatto for Luceplan / Matthew Vercelloni for Magis / Patricia Urquiola for Moroso / Pierluigi Cerri for Unifor.