No Bad Colours by Ron Arad @ Salone Milan 2013

No Bad Colours by Ron Arad @ Salone Milan 2013

active true colours ron arad

Ron Arad is presenting the first Active True Colour piece, an integrated colour-changing workstation containing a desk, shelves and wall, within his new project, No Bad Colours, ( part of a Jean Nouvel curated exhibition, Office For Living, taking place inside the Salone Ufficio Pavilion )

ron arad with jean nouvel

ron arad with jean nouvel




This is the first outing of Arad’s ongoing development of products and projects incorporating Active True Colour in his role as lead designer and art director of the product.

Active True Colour from the house of  Versatile,  a dynamic surface material technology that allows countless and instant changes in color, design and pattern. This could change the way we see and experience colors.

With the Active True Colour, no surface will be static anymore. Instead, one can change the color or pattern to suit the mood, tone, season or the setting.

This means you can change the color of your kitchen marble from white to gold or change the color of your entire office walls.


In a blink, a beautiful block of green-veined marble is transformed into a rich shade of gold. At the touch of a button, a spectacular restaurant transitions from its winter theme to spring.

The walls of a corporate office brighten to lift the spirits and productivity of employees near the end of the workday.

And as caterers prepare for the arrival of guests, a family kitchen becomes the backdrop for a high-class cocktail party.

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The revolutionary, patented Active True Colour technology enriches living spaces, work spaces and public spaces by dramatically expanding and enriching the way people experience colour and design.

Using Active True Colour, surfaces are no longer static; they become adaptive and vital expressions of mood, tone, season and environment.


“I was very excited to join this project as it offered a genuine new possibility to alter colours at will in both architectural spaces and small products,” said Mr. Arad. “The main ‘news’ here is that we are talking about reflecting rather than transmitting colours, so we don’t require backlit panels and the surfaces enjoy rather than suffer from external light. We immediately started work in a variety of scales and contexts. This is just the beginning.”

Active True Colour delivers a nearly endless spectrum of yet-to-be imagined original designs, natural colours, patterns, and architectural finishes that can be applied to virtually any surface (interior and exterior walls, floors, table/counter tops, furniture, etc.). Active True Colour delivers vivid and beautiful colours, reflecting the ambient light, just like natural colour. The technology is nothing like the harsh, intrusive and more energy intensive light-emitting design solutions offered through LED, LCD or Plasma.


“As Active True Colour becomes a new standard for innovative, adaptive surface materials, we’re no longer going to ask what colour an object is without adding the word ‘now,'” said Eyal Cohen, CEO, Versatile, Ltd. “We’re not going to choose colour when we buy, we’ll choose colour as we go. Active True Colour opens up a colourful new world of design possibilities that can evolve based on life’s ever-changing moments in time.”


Initially, Versatile Technologies, Ltd. will partner with a select group of the world’s top designers, architects and real estate developers. Subsequently, Versatile plans to offer an electronic catalogue of stock and original colourful designs and patterns to all architects and designers seeking to work and design with this new medium.

Versatile will deliver an array of architectural finishes: stone (marble, granite, etc.), wood, fabric, metals, glass, leather, sand, stucco; plus original surfaces that spring from the imaginations of designers.

versatile ceo eyal cohen

Verrsatile CEO Eyal Cohen

david coatesInventor of Active True Colours

Dr. David Coates, chief technology officer and the creator of Active True Colour, has published more than 80 articles and eight scientific textbook chapters, and is named as an inventor on over 200 patents.


How Active True Colour Works:

For the layman, the foundation of the revolutionary, patented Active True Colour technology is organic chemistry.

Versatile, Ltd. has pioneered and developed a proprietary, very low power technology that can be used to indefinitely change surface colours.

The coloured layer of Active True Colour consists of a fluid held between transparent sheets that can selectively reflect a range of colours.

The colours can be easily changed – either instantly or by fading – by applying pulses of electricity to the fluid film, which reorients the molecules of the fluid to create other colours.

Active True Colour does not require any artificial, projected back lighting.

Once the colour is generated, no further power is required to maintain the natural colour.

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