Tools for Life by OMA for Knoll ( pt 1/4 ) @ Salone Milan 2013
Knoll’s Salone exhibition, conceived by OMA offers viewpoints on classic and contemporary designs and includes the new Rem Koolhaas designed “Tools for Life” collection
Knoll’s Salone exhibition, conceived by OMA offers viewpoints on classic and contemporary designs and includes the new Rem Koolhaas designed “Tools for Life” collection
With all the excitement for Knoll happening at both their significant return to the Salone Fairgrounds, combined with the presence of Rem Koolhaas to launch the “Knoll Tools for Life” collection at the Prada Space – it was little wonder that this year, Knoll’s permanent Mlan showroom at Piazza Bertarelli received virtually no press coverage.
To mark its 75th anniversary, Knoll’s eagerly anticipated return to the Salone was an ethereal and innovative presentation of their new and iconic residential and workplace designs.
After many years of absence, the historic American company is back at the Salone del Mobile, doing it in style, with a dual participation ( at Prada and at the Fiera) under the masterful guidance of Rem Koolhaas
“Dominant, important, determinant, no frills, no stains, no tyre kickers, a time of action, a time for realism, pragmatic stands, open markets, different languages, evolved styles, decisive lines, attentive brands, poetry here and there, history everywhere, attention to the customer, attention to detail, lots of people, important signal, classic, yet shimmering, shifting “. ………. Alpha Salone – by Paolo Bocchi
Knoll has once again collaborated with architect Rem Koolhaas and OMA, and “Inside Outside” founder Petra Blaisse, to design its showroom display at the Piazza Bertarelli.
This year in Milan. Knoll celebrates the centennial of the birth of Harry Bertoia ( 1915 – 1978 ) with a true in-depth exploration of this eclectic designer—through all his art forms, from sculptures to jewellery and from monoprints to the master’s celebrated Knoll Bertoia furniture collection
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Milan is a city of historic buildings and is dominated by the wonderful Gothic Cathedral and along with DaVinci’s Last Supper, fashion is one of Milan’s biggest draws.
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Situated in one of Milan’s most distinguished palazzi, Palazzo Clerici, brought together designers, companies and institutions experimenting with new forms of living and making.
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“I’m trying to produce something with an expressive neutrality, I tend to try and work out what I can strip away without losing character. It’s just the minimal elements that you need to make a watch, all reduced to their bare essentials.” …. Tom Dixon