Wallpaper* Handmade at Brioni @ Salone Milan 2012

Wallpaper* Handmade at Brioni @ Salone Milan 2012

Spread over three floors, the concept was called “Made by Hand” and was presented in a variety of ways.

The project expertly brings together designers with craftsmen and brands with manufacturers. While the alliances may seem atypical, the results were breathtaking. The combination of traditional craftsmanship and luxury products was not pretentious at all, but it was fascinating to explore the ideas and possibilities.

Gucci’s creative director Frida Giannini collaborated with London-based wall covering company Cole & Son to create a graphic print inspired by the fashion house’s famed Flora print, which was created for Grace Kelly in 1966.

In another case of fashion meets function, of particular note was a tent designed by London industrial designers Sam Hecht and Kim Colin of Industrial Facility. The duo created a waterproof canvas tent, which was produced and outfitted by Louis Vuitton. And though this piece is a one-off and isn’t for sale, the fashion house will be revealing its Objets Nomades collection of foldable, portable furniture for “modern day explorers” at Art Basel this December.

Dutch artists Lernert & Sander’s idea for this video series for Wallpaper* Handmade 2012, shown in a specially-designed outdoor cinema at the Wallpaper Brioni HQ exhibition last week, arose naturally from the marriage of Brioni’s bespoke craftsmanship and Wallpaper’s Handmade theme.

‘We like to be playful and have fun, so there is an element 
of mischief about this film,’ they say. ‘What better way to showcase the abilities of Brioni’s master tailors than to set them the ultimate test of skill with a particularly exacting customer?’

About Brioni

Brioni was founded in Rome 
in 1945 and its clothes have since become a byword for cosmopolitan, sophisticated elegance. Twice voted the most prestigious luxury men’s fashion brand in the United States by 
The Luxury Institute, it continues to guarantee excellence in tailoring that makes its wearers ‘one of a kind’.

The Paris based PPR, with the luxury portfolio of Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Boucheron, has added a new brand to their impressive collection. PPR has signed an agreement to acquire Brioni, one of the world’s most famous men’s tailoring houses and the symbol of classical and timeless Italian elegance. The transaction should be finalized at the beginning of 2012.

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