Artecnica’s “recycling billboards” project with TBWA

Artecnica’s “recycling billboards” project with TBWA

Artecnica’s innovative stretch bags made from advertising billboards get the dedece stamp of approval.

The clever die-cut bags are manufactured without using glue or stitching, and was inspired by the strength and symmetry found in nature. Each flat, two-dimensional bag stretches into a three-dimensional shape to form a comfy, big bag that can support up to 15kg.

The bags are available in a variety of different colours, depending on the billboard used


Impressed by Artecnica’s design w/ conscience program, TBWA, the advertising agency for such companies as Apple, Adidas and Absolute vodka, requested Artecnica to exclusively recycle their large format billboards into products.

Presentation of the Stretch bags by Enrico Bressan ( Founder of Artecnica )

After a 2-year design process,they are presenting the first two commercial products of the billboard collection. These bags are die cut from 100% recycled billboards, and have the ability to hold up to 75lbs. Additionally, the 2-D design lies flat but when in use, stretches into a 3-D structure.

via Charles & Marie


TBWA is one of the top ten US-based agency networks made up of 258 full service agencies around the world with expertise in all of the disciplines required …

TBWA is the youngest of the three global advertising networks within the Omnicom group. It is positioned as an alternative agency brand, with a reputation for quirky or “disruptive” work. It is best known for its work for keystone clients such as Apple, Nissan and Absolut. First established in France in 1970, and acquired by Omnicom two decades later, the agency expanded rapidly during the 1990s to become a worthy partner to BBDO and DDB. Two key developments in the growth of TBWA were its merger with US agency Chiat Day in 1995 and with Anglo-French network GGT BDDP three years later. Advertising Age estimated revenues of over $1.0bn in 2009.

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