The presence of Juventus at the Milan Design Week is part of a wide array of initiatives, projects, and radically innovative brand experiences, of which football will always be the origin, but never the limit.
These new expressions and experiences support Juventus’ transformation from a sports brand to an identity brand that engages with completely new markets and audiences, including the global design community.
![Wallpaper* – Holy Handmade ! [pt 3/3] @ Salone Milan 2017](https://www.dedeceblog.com/wp-content/uploads/2017/05/wallpaper-holy-handmade-salone-milan-2017-8-440x505.jpg)
Wallpaper* wanted to develop a ritual celebration of the divine inspiration, the high craftiness and crafts from which divine works arise.
Housed in the deconsecrated former medieval Church of Santa Teresa in via Moscova, the designated design temple, “pilgrimage” came to great designers and architects with their works realized in collaboration with craftsmen or brands of unique, miraculous materials.
![Wallpaper* & Toiletpaper Party [pt 1/3] @ Salone Milan 2017](https://www.dedeceblog.com/wp-content/uploads/2017/05/toiletpaper-wallpaper-party-salone-milan-2017-5-440x440.jpg)
Toiletpaper and Wallpaper* Magazine ( together with event organiser Paride Vitale ) hosted a very crazy and exclusive party for Charley Vezza’s ( Gufram Creative Director ) 3oth birthday, at the majestic Royal Room in Milan’s Central Station
Tom Dixon’s Studio band ( featuring editor-in-chief of Wallpaper* Tony Chambers and ectro chaunteuse Billie Ray Martin ) played at the Rotonda dell Bessana , during the Salone
The venue was amazing and the band were a big hit !!
Wallpaper* Handmade was a “freshly minted celebration of craft, creativity and collaboration” which saw Wallpaper* Magazine once again pairing designers with manufacturers, and commissioning them to create one-off pieces for Milan Design Week.
This year Wallpaper* Handmade again returned to the Leclettico Gallery for its 5th year, and worked closely with the gallery’s founder Claudio Loria to curate the exhibition.
Stratford City and the London Olympic Park together form a 700-acre development. Westfield Stratford City…